Media Planner

Gallery Media Group is a modern day media company with an overall mission to 'Make Positivity Louder.' GMG focuses efforts on where consumer attention currently lies and continues to shift.

Gallery Media Group includes women’s lifestyle brand PureWow, the iconic fashion and style brand Coveteur and a collection of social-first media brands, such as @cocktails, @moms, @recipes and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.

The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

We are seeking a Media Planner for our New York City team. The main objective of this position is to support the Account Management and Sales team in developing KPI-driven media plans and delivering superior campaign management in a fast-paced, modern-media environment.

Responsibilities:

• Join brainstorms with Brand Partnerships team to address brand objectives and provide pricing and packaging solutions based on those KPIs  
• Act as an expert in Gallery Media Group product offerings and sponsorship opportunities and how they align with Advertisers goals
• Build media plans across all brands and platforms within internal OMS and advertiser templates
• Work cross-department with Buying & Insights and AdOperations teams to understand yield management and monitor/book inventory
• Maintain ad specs for all digital products
• Monitor launch of campaigns and provide screenshots to clients
• Responsible for planning and tracking of hard costs associated with ad campaigns within tight parameters
• Develop production timelines and manage execution for custom programs, often first-of-their-kind
• Create and maintain campaign execution documentation (including Kick off Call decks, reporting templates, budget trackers, etc…)
• Assist with ad-hoc client requests often against tight deadlines

Qualifications and Expectations:

• BA/BS degree or equivalent
• 1-2 years experience in media planning or digital media within an agency or digital publisher
• Demonstrated interest in digital media, and understanding of branded content and social platforms
• Proven ability to manage a high-volume of high-touch request while paying strict attention to detail in a deadline-driven environment
• Advanced skills in Excel including pivot tables, V-Look Ups, and macros
• Effective and creative problem solving and decision making skills
• You thrive in a dynamic, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically

Experience Level: We are looking for candidates across a spectrum of experience. If you have prior Media or Sales Planner experience, we do encourage you to apply.  For candidates with advanced experience, we are open to hiring at the Senior Media Planner level. 

Location: New York (hybrid)