Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.
We are seeking a detail-oriented and strategic Media Planner to join our LA team. This role is responsible for developing and managing media plans across multiple channels, ensuring campaigns are executed flawlessly and optimized for performance. The ideal candidate will have strong experience in programmatic advertising and a proven ability to collaborate with internal teams and external partners to deliver impactful results.
Key Responsibilities- Lead media planning for assigned programs, including strategy development and ongoing optimizations.
- Manage communication with media partners and oversee all insertion order (IO) processes.
- Develop and maintain media plans, ensuring timely updates and adjustments.
- Oversee QA for campaign setups and ensure accurate implementation.
- Review weekly reporting and compile actionable insights for internal and client review.
- Monitor campaign pacing across multiple markets; identify performance concerns and recommend in-flight adjustments.
- Handle billing reconciliation for all assigned programs using internal tracking systems.
- Participate in client calls, providing performance updates and strategic recommendations.
- Manage third-party partnerships, including trafficking and ongoing communication.
- Lead reporting and insights for campaigns, including audience trends and optimization recommendations.
- Collaborate on reporting across all channels with internal team members.
- 3+ years of experience in media planning and buying, with a strong focus on programmatic advertising.
- Hands-on experience working with programmatic vendors, DSPs, and ad tech platforms.
- Experience working in Meta Ads, Google Ads, DCM, TikTok ads, LinkedIn, etc. and other paid social ad platforms.
- Strong understanding of digital media channels, audience targeting, and optimization strategies.
- Proficiency in campaign pacing, reporting, and billing reconciliation.
- Advanced Excel skills and familiarity with analytics tools.
- Excellent communication and organizational skills; ability to manage multiple projects simultaneously.
- Detail-oriented with a proactive approach to problem-solving.
Details:
- The salary range for this full-time position is $55,000-$65,000.
- This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). We also offer 10 company paid holidays.
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Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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What We Do
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
