Media Planner Specialist

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
We are seeking an experienced and detail-oriented Media Specialist to join our dynamic team. This role is integral to the success of our local media strategies and will focus on the planning, buying, and execution of paid media campaigns across various channels, including local broadcast media, digital platforms, and out-of-home (OOH). The ideal candidate will have 2-4 years of relevant experience, preferably working at a media agency, with a strong understanding of local spot TV, DRTV, terrestrial radio, streaming audio, and OOH media. This role will report directly to the Director, Local Media.
The Specialist, Paid Media, will be responsible for managing multiple projects and deadlines while ensuring the seamless integration of media campaigns across channels. The ability to analyze media performance and optimize campaigns for maximum impact is essential. Experience in cross-channel video advertising and inventory management is a plus.
Responsibilities
Media Planning

• Plan and analyze media plans for local spot TV, DRTV, terrestrial radio, streaming audio, and OOH.
• Collaborate with the Director, Local Media, to develop media strategies that align with business objectives.
• Leverage market insights and audience data to inform planning and optimize media investments.

Campaign Management

• Manage the end-to-end execution of local media campaigns, ensuring on-time delivery and adherence to budgets.
• Coordinate with internal teams and external vendors to ensure seamless execution of campaigns.
• Monitor campaign performance and provide actionable recommendations for optimization.

Cross-Channel Integration

• Partner with the broader marketing team to ensure media strategies align across channels and touchpoints.
• Support cross-channel video advertising efforts, including planning, inventory management, and performance tracking.
• Stay updated on trends in video advertising and new inventory opportunities.

Project & Deadline Management

• Oversee multiple projects simultaneously, ensuring all deliverables meet deadlines.
• Maintain clear and consistent communication with stakeholders to manage expectations and provide updates.

Analytics & Reporting

• Analyze campaign performance metrics to evaluate effectiveness and ROI.
• Generate detailed reports to share insights and performance updates with the Director, Local Media, and key stakeholders.
• Utilize data to refine and improve future media strategies.

Qualifications
Experience:

• 2-4 years of relevant experience, preferably in a media agency environment; Previous experience in a Media Operations role is preferred.

Expertise:

• Proficiency in billing, invoicing and reconciliation of key media types to include but not limited to -- local spot TV, DRTV, terrestrial radio, digital media, print and OOH

Technical Skills:

• Familiarity with media planning tools and platforms; strong analytical and reporting skills

Preferred Experience:

• Knowledge of cross-channel video advertising, inventory management, and performance optimization.

Project Management:

• Proven ability to manage multiple projects, prioritize tasks, and meet tight deadlines.

Communication:

• Strong verbal and written communication skills with a collaborative approach.

Education:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field is preferred.

Key Competencies

• Detail-oriented with a commitment to accuracy and quality.
• Strong organizational and time-management skills.
• Proactive problem-solver with the ability to adapt to evolving priorities.
• Team player with a passion for media and advertising.
• Analytical mindset with a focus on performance-driven results.

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $64,260.00 - $105,570.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City