The Role
Plan and execute digital branding and media campaigns, including audience strategy, media mixes, targeting, optimization, performance analysis, and client presentations. The consultant will translate business objectives into actionable media strategies, manage campaign delivery, collaborate with publishers and internal teams, identify emerging digital opportunities, and mentor junior planners. This is a three-month consulting engagement requiring independent campaign ownership and strong expertise in digital media planning, brand storytelling, and strategic client management.
Summary Generated by Built In
About the Role
We are looking for an experienced Senior Brand & Media Planner to join us as a 3-month Consultant. The consultant will work closely with the team on digital branding, media planning, campaign strategy, and execution.
The role requires strong expertise in digital media, audience planning, campaign execution, and brand storytelling, along with the ability to independently manage campaigns and provide strategic recommendations.
The ideal candidate should be able to quickly understand business objectives, translate them into effective media strategies, and deliver high-quality outputs within the consulting period.
Key Responsibilities- Lead digital brand and media planning based on client business and marketing objectives.
- Develop media strategies, campaign plans, audience frameworks, and media mixes for branding campaigns.
- Drive campaign execution, optimization, monitoring, and post-campaign analysis.
- Identify relevant audiences, targeting approaches, platforms, publishers, and formats based on campaign objectives.
- Develop campaign narratives, presentations, and strategic recommendations for clients.
- Manage client conversations and contribute as a strategic partner on assigned campaigns.
- Work closely with internal teams, publishers, and external partners to ensure seamless campaign execution.
- Leverage platforms such as DV360, Google Marketing Platform, Meta, and other digital media platforms.
- Analyze campaign performance and provide actionable insights and recommendations.
- Identify emerging digital trends, branding opportunities, and innovative media solutions.
- Support and mentor junior planners/team members where required.
- Ensure timely delivery and quality of all campaign and planning outputs during the consulting engagement.
- 5+ years of experience in digital media planning, brand planning, or digital brand strategy.
- Strong experience in digital branding campaign planning and execution.
- Prior experience with a media/digital agency is mandatory.
- Strong understanding of digital advertising, audience planning, targeting, and the digital media ecosystem.
- Hands-on understanding of DV360, Google Marketing Platform, Meta, and other digital media platforms.
- Strong knowledge of third-party publishers and digital branding solutions.
- Excellent strategic thinking, storytelling, presentation, and analytical skills.
- Strong client and stakeholder management capabilities.
- Ability to independently own campaigns and translate business objectives into actionable media strategies.
- Experience in mentoring or managing planners/team members will be an advantage.
- Immediate joiners or candidates with short notice periods are preferred.
We are looking for a strategic planner who can make an immediate impact during the 3-month consulting engagement.
The ideal consultant should:
- Bring strong expertise in Branding Planning + Execution.
- Be comfortable independently owning campaigns and deliverables.
- Take a consultative approach to client requirements.
- Understand the larger business objective behind a campaign and challenge the brief when required.
- Bring strong knowledge of digital branding, media platforms, publishers, and audience strategies.
- Deliver high-quality strategic and executional outputs with minimal ramp-up time.
Role Type: Consultant
Preferred Availability: Immediate joiners / Short notice candidates.
Skills Required
- 5+ years of experience in digital media planning, brand planning, or digital brand strategy
- Experience in digital branding campaign planning and execution
- Prior experience with a media or digital agency
- Strong understanding of digital advertising, audience planning, targeting, and the digital media ecosystem
- Hands-on understanding of DV360, Google Marketing Platform, Meta, and other digital media platforms
- Strong knowledge of third-party publishers and digital branding solutions
- Strategic thinking, storytelling, presentation, and analytical skills
- Client and stakeholder management capabilities
- Ability to independently own campaigns and translate business objectives into actionable media strategies
- Experience mentoring or managing planners or team members
- Immediate availability or a short notice period
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The Company
What We Do
We are HiveMinds, a unit of Madison World. We are a rapidly growing full-fledged digital agency with 13 years of experience, and buzzing with a diverse and talented team working towards transforming businesses. An early entrant in India’s digital marketing scene, our strength lies in being a dynamic agency capable of delivering across digital - be it SEO, performance and paid Campaigns, retail media / e-commerce marketplace management, digital analytics, social media marketing, digital branding or creative and content services. We work with clients across geographies to deliver what we know best - growth, creativity and client satisfaction. We are based out of Bangalore, India with offices in Mumbai and Delhi-NCR.
