The Media Network Specialist is responsible of leading all aspects of content development & production, programming, communications and distribution for Red Bull in Mexico.
She/he applies his/her sharp editorial skills to identify the best stories and create differentiated content and experiences which are “beyond the ordinary” to grow consumer engagement with the Red Bull brand across most relevant 3rd party, Social (TikTok, IG, Twitch, Facebook…) and Owned Media (redbull.com, Red Bull TV).
The Media Network Specialist provides media & content expertise to complement and evolve the local organization’s marketing mix in partnership with Brand, Sports and Culture Marketing, both nationally and globally.
She/he acts as an entrepreneur in his/her country, building and nurturing most engaged teams, working with the best and most innovative partners, constantly fostering media innovation and development of business opportunities in consumer communication and interaction through digital and traditional media channels.
Job DescriptionSTRATEGIC MEDIA DIRECTION & PLANNING
Develops, executes, and monitors the country’s strategic media direction.
Builds year-round engagement plans to reach and engage evolving consumer audiences.
Identifies opportunities to adapt the strategy based on market changes and audience behavior.
CONTENT STRATEGY & CREATIVE DEVELOPMENT
Identifies, creates, and curates engaging, “beyond the ordinary” content that excites and inspires consumers.
Leverages both local marketing assets and content from the global network.
Drives ongoing creative ideation alongside local and global teams.
Utilizes and complements the global portfolio with differentiated local stories and media experiences.
AUDIENCE & CONSUMER UNDERSTANDING
Has a deep understanding and passion for the product and Red Bull’s target audiences.
Understands local consumers’ media consumption habits and the broader media landscape.
Uses audience insights to develop relevant and effective engagement strategies.
MEDIA CHANNELS & DISTRIBUTION
Defines the strategic role of Red Bull’s own channels in accessing and engaging different audiences.
Builds third-party distribution partnerships and identifies new content distribution opportunities.
Ensures the right content reaches the right audiences through relevant media channels.
DATA, INSIGHTS & PERFORMANCE MONITORING
Uses ongoing data insights and reporting to monitor performance in real time.
Identifies shifts in audience behavior and media consumption.
Adjusts the media approach and strategy based on insights and performance.
PRODUCTION & CONTENT NETWORK
Builds and maintains a strong network of production companies and creative talent.
Works closely with videographers, directors, photographers, and other content creators to bring ideas and stories to life.
GLOBAL & LOCAL ALIGNMENT
Ensures alignment between the local team and global audience and media strategies.
Works across product, events, opinion leaders/influencers, athlete, and dancer projects.
Adapts global strategies and initiatives into hyper-local plans that are relevant to the local audience.
Bachelor’s degree completed.
Advanced English proficiency.
Minimum of 4 years of experience in Media, Communications, Content, Social Media, or Strategy within media-led companies or brands.
Experience working with media executives and partners on content development and distribution strategies.
Strong knowledge of social media platforms, digital culture, emerging trends, and audience behaviors.
Deep understanding of short-form content, particularly TikTok, Instagram Reels, YouTube Shorts, and other emerging formats.
Strong understanding of platform-native storytelling and how content needs to adapt across different channels and audiences.
Ability to identify and translate cultural and social trends into relevant content opportunities for the brand.
Strong understanding of content performance, social analytics, audience insights, and KPIs, with the ability to turn data into actionable recommendations.
A strong creative and project management background, with the ability to manage multiple content streams and stakeholders simultaneously.
A story seeker, editorial thinker, and creative mind with a strong instinct for identifying stories that can earn attention.
Strong understanding of the full content lifecycle — from ideation and production to distribution, amplification, and performance analysis.
An agile, collaborative team player with a hands-on mindset and the ability to turn ideas into execution.
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.
Skills Required
- Completed bachelor's degree
- Advanced English proficiency
- At least 4 years of experience in media, communications, content, social media, or strategy within media-led companies or brands
- Experience working with media executives and partners on content development and distribution strategies
- Strong knowledge of social media platforms, digital culture, emerging trends, and audience behaviors
- Deep understanding of short-form content, including TikTok, Instagram Reels, and YouTube Shorts
- Strong understanding of platform-native storytelling across channels and audiences
- Ability to translate cultural and social trends into relevant brand content opportunities
- Strong understanding of content performance, social analytics, audience insights, and KPIs
- Ability to turn data into actionable recommendations
- Creative and project management background with ability to manage multiple content streams and stakeholders
- Editorial thinking and ability to identify stories that can earn attention
- Understanding of the full content lifecycle from ideation and production through distribution, amplification, and performance analysis
- Agile, collaborative, hands-on approach with ability to turn ideas into execution
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
