Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality.
Position Overview:
We’re looking for a Paid Media Manager to lead global brand-media advertising within the Performance Marketing center of excellence. You will be the subject matter expert on digital media best practices and will need to be able to thrive in a role that can absorb key details from an overarching business strategy and translate those into a scalable digital marketing strategy focused on delivering measurable performance. As part of the Performance Marketing team, this role with work collaboratively with brand-marketing, digital marketing, analytics and creative to create customer centric and data driven campaigns through a rigorous test and learn approach, with the overarching goal of delivering highly effective full funnel digital media plans.
The Media Manager will own and scale our DTC paid media program across digital channels to maximize results while maintaining cost efficiencies. This is a hands-on role responsible for managing day-to-day campaign execution, testing strategy, and optimization across established and emerging platforms. You'll manage existing channel performance (e.g., Google Ads, Meta) and identify new growth opportunities (e.g., TikTok, YouTube).
We are looking for an individual with a growth mindset striving to elevate strategy and process within a nascent function. Reporting to the VP of Performance Marketing, this is a high-visibility individual contributor role central to scaling our paid growth engine and ensuring every marketing dollar drives measurable results.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Essential Functions:
· Strategic Thought Leadership: Develop and own full funnel paid media strategies across platforms like Google, Meta and YouTube. Stay current with industry best practices, trends, and emerging technologies to proactively apply new knowledge.
· Campaign Execution & Optimization: Develop, execute and optimize campaigns to deliver against paid media contribution goals.
· Budget Management & Forecasting: Allocate and pace budgets effectively across a diverse set of digital channels amongst regions globally and forecast media’s impact.
· Performance Measurement & Reporting: Can distill data into actionable insights and opportunities that drive digital media strategy and influence change across the organization. Analyze and interpret campaign performance data for continuous optimization.
· Cross-Functional Collaboration: Partner with brand marketing, digital marketing, analytics and creative partners to develop customer-centric and data-driven media strategies.
· Operational Excellence: Implement quality assurance protocols to ensure consistent delivery across all accounts and establish performance benchmarks, testing protocols, and reporting standards that drive continuous improvement.
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
Required Qualifications:
· 5-7 years of experience in DTC performance media execution, strategy and channel management (agency experience preferred) that drive measurable business outcomes
· Background in eCommerce, with Shopify experience preferred
· Deep subject matter expertise across paid search, paid social and programmatic display/video
· Data fluency with strong analytical skills to interpret data and draw actionable insights
· Innovative and proactive thinker with the ability to work autonomously and drive change
· Outstanding cross-functional collaboration skills and ability to communicate complex concepts succinctly to diverse set of stakeholders
· Excel in problem solving, innovation, team participation, and self-motivation
· Ability to persuasively present ideas to colleagues and senior management
Working Conditions:
Hybrid 3 days a week in office
The anticipated pay range for this position is $87,800-128,750 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.
This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.
Why Brunswick:
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact [email protected] for support.
For more information about EEO laws, - click here
Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: https://www.brunswick.com/e-verify.
Brunswick and Workday Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected].
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What We Do
Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future.
Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.
Headquartered in Mettawa, IL, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit www.Brunswick.com
