For nearly 20 years, TheKey has helped clients achieve successful long-term aging at home with comprehensive, concierge-based care. Ensuring the dignity, safety, and independence of its clients, TheKey is committed to changing how the world lives and ages at home. Employee-teams get the training, resources, and support they need to deliver an exceptional care experience for clients and their families. Founded in Silicon Valley, TheKey has grown from a single location to service coverage throughout North America enabling clients to live life on their own terms, in their own homes.
Essential Duties and Responsibilities:
Campaign Management
- Build and manage campaigns across Google Ads (Search, YouTube, Performance Max), Meta, LinkedIn, and programmatic channels (display, CTV, streaming video)
- Build, deploy, and measure nurture journeys via Salesforce marketing cloud in support of B2C/B2B strategies and needs
- Optimize local market campaigns to maximize ROAS through A/B testing and daily performance monitoring
- Manage budgets and ensure optimal allocation across platforms
Performance Analysis
- Analyze campaign data using Tableau, GA4, and CallRail to identify opportunities and drive improvements
- Deliver comprehensive reports with actionable recommendations to stakeholders
- Partner with Data Science on attribution modeling, conversion tracking, and audience insights
Collaboration & Strategy
- Align paid media strategies with B2C and B2B Marketing objectives
- Provide data-driven feedback to creative teams and recommend new tactics
- Communicate insights to senior leadership and cross-functional partners
Required
- 5+ years managing paid media campaigns with proven performance marketing success
- Expertise in Google Ads, Meta, LinkedIn, and programmatic platforms
- Proficiency with GA4, Tableau, and call tracking platforms
- Track record improving ROAS and conversion rates
- Strong analytical skills and ability to communicate insights to diverse audiences
- Experience in matrixed organizations
- Technical aptitude for conversion tracking and tag management
- Bachelor's degree or equivalent experience
Preferred
- Healthcare or senior living industry experience
- Knowledge of CDPs, marketing automation, and attribution modeling
- Google Ads/Meta certifications
- $1M+ budget management experience
- SQL experience
Personal Attributes
- Data-driven, detail-oriented, proactive problem solver
- Collaborative team player who drives results
- Continuous learner staying current on industry trends
Physical Requirements:
- Ability to travel approximately up to 10% of the time
- Ability to lift and carry up to 15-20 pounds
- Ability to sit, stand and walk for prolonged period of time throughout the work day
- Ability to use standard office equipment such as personal computer, laptop, telephone,
photocopy machine, etc.
Benefits for full time employees
- Medical/Dental/Vision Insurance
- TouchCare VirtualCare
- Life Insurance
- Health Savings Account
- Flexible Spending Account
- 401(k) Matching
- Employee Assistance Program
- PTO Plan for Non-Exempt Employees
- Flexible PTO Plan for Exempt Employees
- Holidays and Floating Holidays
- Pet Insurance
TheKey is an equal opportunity employer. TheKey prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law.
California Residents Only:
In accordance with Article 2 of the California Health and Safety Code - California Community Care Facilities Act, TheKey requires timely and accurate positive fingerprint identification of California based applicants as a condition of employment. If an applicant has been convicted of a non-exemptible crime, and in compliance with all applicable state and local laws, their conditional offer will be rescinded.
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Top Skills
What We Do
By the year 2050, the number of people in the U.S. age 65 and over will swell to almost 90 million, about twice the current population. For over 20 years, TheKey has helped clients achieve long-term aging at home with comprehensive, concierge-based care. As the leading private pay home care provider in the nation, TheKey is continuing to address this escalating demand with innovative leadership and a passion for excellence.
Managing the evolving needs of older adults, as well as those with dementia and other degenerative diseases, we are passionate about sustaining the autonomy, resilience, and dignity of our clients. As a result, our Scientific Advisory Board comprises researchers, clinicians, and advocates who provide cutting edge, advanced research, and clinical insights in the fields of aging, health, and patient care. This board influences our person-centered approach to dementia training and programming and drives us toward innovations that promote optimal care and quality of life for our clients.
Our Caregiver teams undergo extensive screening and receive the training, resources, and support they need to deliver an exceptional care experience. TheKey is the only national provider with dedicated, multifaceted support for clients and their families. Our Client Success Managers, Care Solution Managers, Staffing Managers, and Sales Associates help maintain transparent, supportive resources throughout the client journey. Founded in Silicon Valley in 2002 and now based in Southeast Florida and La Jolla, CA, TheKey has grown from one location to a $0.75B organization supporting 100 markets in the U.S., Canada, and Australia, with over 10,000 caregivers. TheKey continues to expand and address market demand with a keen eye on going above and beyond in supporting over 100,000 older adults to age with dignity at home and their families to live their best lives possible
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