Location: Remote | LATAM
Employment Type: Full-Time
About the Company
We are a fast-growing pediatric respiratory care brand best known for our hospital-grade health products built for families. Selling across DTC, Amazon, Target, Walmart, and TikTok Shop, we are rapidly expanding our core consumer product suite.
The Role
We are seeking a hands-on Media Manager to own day-to-day performance across our paid media portfolio: Google (Search & Shopping), Meta (Facebook/Instagram), Target Roundel retail media, and emerging channels like TikTok, Reddit, and Pinterest. This is a builder’s role, not an oversight role—you will be in-platform daily, managing an annual media budget of $600K+ (highly seasonal around cold/flu season, Prime Day, and back-to-school).
Reporting directly to the CCO, you will be the primary owner of campaign execution, budget pacing, creative testing, and performance reporting across all paid channels.
What You'll Own
Hourly / Real-Time Operations
Monitor all active platforms for spend anomalies.
Respond immediately to ad account rejections, disapprovals, or billing issues.
Daily Optimization
Adjust budgets (typically 10–15% swings) and bids based on pacing, CPA, and ROAS signals.
Run daily budget pacing checks across all channels to align spend with monthly targets.
Weekly Execution
Deliver week-over-week performance tracking (spend, conversion, CPA pacing) vs. targets.
Execute off-platform test roadmaps (landing page tests, offer tests).
Audit creative performance, launch new creative concepts, and scale winning assets.
Launch and pause in-platform tests (audience, creative, bid, or structural).
Monthly & Strategic Ownership
Deliver MoM performance analyses and run long-term trend analysis on key metrics (FTIR, CPM, CPC, CR).
Manage cross-channel attribution tracking and budget reallocation.
Evaluate and pilot new paid media channels with structured test-and-learn frameworks.
Partner with the CCO on quarterly budget planning and channel mix strategies as we scale toward $50M+ in revenue.
What You Bring
Required:
2–5+ years managing paid media in-house or agency-side, with direct hands-on experience in Google Ads (Search/Shopping) and Meta Ads Manager.
Demonstrated experience managing annual media budgets of $500K+.
Deep fluency with ROAS, CPA, CTR, CVR, CPM, and contribution-margin-aware decision-making.
Strong Excel/Google Sheets skills to build custom pacing and reporting views.
A disciplined test-and-learn mindset to evaluate hypotheses without reacting to short-term noise.
Preferred:
Experience with Target Roundel, Amazon Ads (Sponsored Products/DSP), or other retail media networks.
Experience in DTC e-commerce (CPG, health, or parenting categories).
Familiarity with TikTok, Reddit, or Pinterest Ads.
Tech Stack: Google Ads, Meta Ads Manager, Target Roundel, GA4, Google Sheets, Asana.
Join Us and Enjoy These Perks!
Competitive Salary: Earn a USD salary that matches your skills and experience.
Paid Time Off: Generous PTO to support your work-life balance and recharge.
Health Insurance Subsidy: Financial assistance to support your healthcare coverage.
Annual Salary Reviews: Structured annual evaluations to recognize and reward performance.
Paid Training & Certifications: Continuous support for professional growth and upskilling.
Ready to put your puzzle-solving skills to the test? Join our team today!
LinkedIn: Puzzle
Instagram: @puzzle.tech_
Skills Required
- 2-5+ years managing paid media in-house or agency-side
- Direct hands-on experience with Google Ads (Search/Shopping) and Meta Ads Manager
- Demonstrated experience managing annual media budgets of $500K+
- Deep fluency with ROAS, CPA, CTR, CVR, CPM and contribution-margin-aware decision-making
- Strong Excel and Google Sheets skills to build custom pacing and reporting views
- Disciplined test-and-learn mindset to evaluate hypotheses without reacting to short-term noise
- Experience with Target Roundel, Amazon Ads (Sponsored Products/DSP), or other retail media networks
- Experience in DTC e-commerce (CPG, health, or parenting categories)
- Familiarity with TikTok, Reddit, or Pinterest Ads
What We Do
Puzzle Consulting Services is a software consulting firm that helps industry-leading customers achieve supply chain and business success. The company provides professional services including the implementation of the Bright Suite of solutions for warehouse, order, sourcing, and inventory management. They serve a variety of sectors, including consumer goods, food and beverage, third-party logistics, transportation, and shipping.
