Media Manager or Senior Media Planner

Posted One Month Ago
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Tokyo, JPN
In-Office
Senior level
Fashion • Retail
The Role
Lead paid media planning and execution (digital and traditional), manage annual media budgets, oversee SEM, analyze performance using analytics tools, report insights to HQ and local management, collaborate with consumer insight and e‑comm teams, build supplier relationships, and coach junior team members.
Summary Generated by Built In

Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values ​​of our Houses, through a process of permanent creativity.

KEY RESPONSIBILITIES

Key responsibility 1: Media planning

  • Lead and Monitor the Paid Planning and Execution for digital & non-digital.
  • Control & Management of annual media budget
  • Oversee SEM activities inline with other promotional activities partnering E-comm team.
  • Assist the Owned Planning mainly LINE communication.
  • Strong Communication and negotiation towards HQ various teams (Media, Contents, Digital).
  • Timely Reporting & Analysis towards local Management team & HQ.
  • Support or collaborate with Consumer insight team  to build consumer centric marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data.
  • Deliver logical documentation and presentations of results and insights to HQ and local management.

Key responsibility 2: Lead for Data & Tools Management

  • Proactively analyse data (Google Analytics, Global Media Dashboard, etc) to pursue market /client understanding and reporting to HQ and local management.
  • Stay attentive on competitive landscape, especially on digital movements in the market and actively share and use such information to discuss further opportunities.

Key responsibility 3: Team building/ work as One-Team

  • Maximize a teambuilding/ way of working and development of own leadership culture, cross collaboration with others.
  • Respect manner of working, feedback culture and timely communication.
  • Agility to closely cross-work with various related teams/departments
  • Agility to build good relationship with media society/suppliers/productions.
  • Lead (for assigned projects) and contribute to various projects in the company.
  • Solid relationship with HQ counterparts.
  • Develop the junior members to stretch their potential.
  • Exercise positive leadership, while being a highly motivated hands-on player at the same time.

Key responsibility 4 : Budget Management

  • Track and manage media budget by projects, channels, and category for A&P control stakeholders in a timely manner.
  • Support senior media manager to develop annual marketing budget plan, review monthly and manage it on a day-to-day basis.

Required experience: 

  • 5-7+ years’ experience in communication/agency in consumer products, retail business, or luxury category. 
  • Business level of both Japanese and English.
  • Experience and have knowledge of digital marketing in luxury category. 
  • Experience in luxury brand business a plus.   

 

Technical skills / abilities: 

  • Deep understanding of all media nature both traditional and digital/social.
  • Knowledge of Google Analytics/other analysis tools. 
  • Good communicator and articulates his/her thoughts clearly.  
  • Presentation skills. 
  • Capable of handling multiple and fast-paced tasks, with a strong sense of ownership.
  • Native fluency in Japanese and business fluency in English (Both in writing and speaking).
  • Solid strategic thinking, integrating both qualitative and quantitative perspective.
  • Market research experiences a plus.
  • Owned media account management including LINE a plus.

 

Personal skills  

The successful candidate will have the following personal qualities: 

  • Growth Mindset.
  • Open, flexible, and adaptable. 
  • Respect to the company/department/team culture. 
  • Being innovative and embraces new challenge. 
  • A team player. 
  • Result-oriented.  
  • Creativity & “Think out of box” mind. 
  • Analytic mind and strong sensibility towards numbers. 
  • Professionally and personally mature person, with high interpersonal communication skills.

#Richemont #WeCraftTheFuture

Skills Required

  • 5-7+ years experience in communication/agency in consumer products, retail business, or luxury category
  • Native fluency in Japanese (written and spoken)
  • Business fluency in English (written and spoken)
  • Experience and knowledge of digital marketing in the luxury category
  • Deep understanding of traditional and digital/social media channels
  • Knowledge of Google Analytics and other analysis tools
  • Experience overseeing SEM activities and aligning with promotional efforts
  • Experience managing and tracking media budgets by project/channel
  • Strong communication, negotiation, reporting, and presentation skills
  • Experience leading teams, developing junior members, and cross-functional collaboration
  • Experience in luxury brand business
  • Market research experience
  • Owned media account management including LINE
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The Company
HQ: New York, NY
39,601 Employees
Year Founded: 1988

What We Do

Richemont is a leading luxury goods group that owns prestigious Maisons recognised for excellence in jewellery, watches, fashion and accessories. Its central and regional functions guide, support and challenge these Maisons and businesses, helping them design timeless creations and innovative services while preserving their unique heritage. The Group also helps them thrive in new and existing markets, maintain high service standards and embed sustainable practices across operations.

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