Media Lead Europe

Marketing

Permanent

Job Description

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world.

Location: Stockholm or London

Objective:

The Media Lead EU is accountable for the management and performance of our paid media across Europe, overseeing the execution and reporting of results of our media investment and organisation of Paid Media specialists (Internal and external).

In this role you will drive and support the growth of our CA’s via media investment, you will be responsible for delivering the strategy, management, and optimization of our paid media channels, developing approaches that will generate quantifiable results and profitability across core business areas, regions and channels.

You will operate as the expert for markets with a data first directive, leading the EU media team, the agency partners, and building the frameworks for effective and efficient media investment that drives growth. You will own all GTM media channels and campaign types, including but not limited to; TV, OOH, search, display, dynamic search, paid social and YouTube ad campaigns.

You will help construct a true digital data first ecosystem across the business, ensuring we have the right advertising technology, systems and reporting in place and are at the forefront of digital and media evolution. 

The role involves close collaboration with internal stakeholders in our commercial channels, CDI and D2C media, Data & Analytics, Consumer Research, the wider comms planning and activation team, Google, Meta and our core agency partners.

Responsibilities:

• Lead, oversee and support the paid media department across Europe.
• Have a detailed understanding of all paid media activities
• Own the activation strategy to meet business objectives
• Participate in the onboarding process of new team members for the first 90 days
• Oversee/participate strategy, management, and optimization of paid media channels and paid media specialists and work done by our strategic partners both directly and indirectly
• Develop and build strategies that will generate quantifiable revenue and profit for the business (close collaboration with cross functional teams)
• Create training plans to implement both internally and externally regarding changes to the channels, industry updates, product changes or seasonality effects
• Identify, test and optimize in order to drive KPIs such as revenue and ROI. Strive for continual improvement to reach business goals and objectives
• Build and deliver on monthly/annual budgets and forecasts.
• Utilize analytics to understand industry and market trending and optimize marketing activities.
• Review department performance metrics, including red flag reporting, with key stakeholders on a regular basis.
• Champion your people and celebrate success across the business, sharing learnings both good and bad to drive at continuous improvement
• Ensure Ad budgets are on-pace and delivering
• Define a roadmap and hit deadlines based on that roadmap
• Identify areas of opportunity to improve processes, improve delivery by analyzing workflow.
• Quality assurance – reviewing implemented optimizations and ensure that all deliverables are being fully executed using best practices
• Work and contribute in the central Master Marketing Plan (MMP) process.
• Act as touchpoint partner with other local and regional departments to synchronize MMP activation plans
• Follow up to verify performance versus pre agreed targets and KPIs, as well as quality of implementation and consistency.
• Understand the media landscape ensuring best in class design and activation, particularly understand the local consumer behaviour for optimization in a digital landscape
• Operate closely with the global content organisation to ensure we are creating and producing effective material, fit for the relevant channels and deliver the optimum performance. Testing, learning as we go.

Key requirements:

• Previous experience in a similar role, ideally in a corporate business environment
• Strong leadership skills – you are a savvy networker with gravitas, able to grow and nurture relationships, you can inspire & bring your team and the wider business on the journey
• Strong interpersonal skills- you have the ability to influence and present to business managers globally, interacting with stakeholders from the C-suite to marketing managers to technical specialists
• Experience in Marketing and activation across multiple brands
• Brand passionate and able to build the bridge between brand & commerce and show the relationship
• Hands-on experience in implementing ad trafficking, AdTech and audience creation tools
• Understanding of CDP/DMPs, AdTech and MarTech tools and Campaign operations
• Understanding of legislative requirements for advertising online
• Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English
• Strong analytical skills including budgeting

You are:

• A storyteller who can use Software with a high degree of skill & craft to create the relevant on-Brand narrative for an internal or external audience
• Highly organized and structured – strong process & operating rhythm, excellent time management, able to handle multiple tasks and prioritise with a solution focus and ensuring delivery.
• Highly analytical and data driven with the ability to prove and use data to drive decision making
• Results oriented, displaying passion and creativity, able to challenge status quo for the better with a can-do attitude.
• Patient, calm, able to perform well under pressure
• Able to manage ambiguity and ready to get out of the comfort zone working autonomously with broad guidelines & limited supervision

Benefits highlights:

• Flexible work hours/hybrid work environment,
• Extensive learning opportunities and flexible career path,
• Discounts on our award-winning Electrolux products and services,
• Family and health friendly benefits,
• Insurance policy plan
• Additional holidays

Find out more:

Electrolux Group: https://www.linkedin.com/company/electrolux/life/lifeatelectrolux

Stockholm HQ: https://www.linkedin.com/company/electrolux/life/sweden