Media Investment and Testing Lead - Vice President

Job Description
The Media Investment and Testing Lead will be responsible for overseeing the strategic positioning, planning & execution, and analysis of our Card media investments across products. This role requires a data-driven individual with a strong background in media testing and investment. The successful candidate will work closely with cross-functional teams including the product owners to optimize media spend against a multi-year roadmap and ensure alignment with business objectives.
Additionally, this individual will measure campaign success against a wide range of metrics across acquisition, portfolio, and brand health to create a holistic investment strategy which is able to be optimized on a sliding investment scale
Key Responsibilities:

• Develop and implement a comprehensive media investment strategy that aligns with company goals and objectives
• Manage and optimize media budgets across various channels and products, including digital, print, broadcast, and social media
• Design and execute media testing plans to evaluate the effectiveness of different media channels, content types, and tactics across the ecosystem
• Analyze media performance data - across multiple dimensions -- to provide actionable insights and recommendations for future campaigns
• Collaborate with internal teams and external partners to ensure seamless execution of media plans
• Stay up-to-date with industry trends and emerging media technologies to inform strategic decisions
• Prepare and present regular reports on media performance and investment outcomes to senior leadership

Qualifications:

• Bachelor's degree in Marketing, Finance, Advertising, or a related field.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies
• Highly collaborative individual with excellent communication and presentation skills
• Ability to work collaboratively in a fast-paced, dynamic environment
• Strong project management skills with attention to detail and the ability to manage multiple priorities

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.