Media Intelligence Analyst, short-term freelance

Posted 2 Days Ago
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92648, Huntington Beach, CA, USA
In-Office
90K-90K Annually
Mid level
AdTech • Marketing Tech
The Role
Analyze competitive media and client performance data, manage large datasets, create automated data cuts, build visualizations, and produce executive-ready reports. Monitor media performance, industry trends, and campaign metrics to identify opportunities and strategic insights. Support research, client ad hoc requests, and data-quality improvements while collaborating with media strategy, business intelligence, engineering, account teams, and external vendors.
Summary Generated by Built In

INNOCEAN USA, a full-service ad agency located in sunny Huntington Beach, CA, is seeking a short-term freelance Media Intellligence Analyst to join our team!

This contract is 11/16/26 -3/26/27.

We are a hybrid workplace, x3 days week in-office. Candidates must be local to SoCal.

No third party vendors, please.

OVERVIEW: 

The Media Intelligence Analyst will support the IUS Media Intelligence team by compiling, organizing and analyzing various data sources tracking competitive and client performance. The successful candidate will work closely with members of the IUS Media Intelligence and IUS Media Strategy teams to provide regular reporting both internally and to clients.

The candidate will need to work closely with external vendors providing data and measurement services to identify gaps in data accuracy and strategy while collaboratively implementing enhancements. The candidate will also be expected to partner across not only the media team, but other IUS disciplines and external agencies, such as Business Intelligence, Data Engineering, Strategy, and Account teams.

DUTIES AND RESPONSIBILITIES:
  • Support in the development of competitive media insights through strategic analyses and performance reports. This includes large data set management, creating automated and semi-automated data cuts for faster analysis and building digestible visualizations of the data/analyses for executive client presentations.
  • Monitor, track, analyze and report on competitive media performance and industry trends that identify issues and/or proactively lead to marketing ideas, opportunities and potential strategies and solutions.
  • Ongoing analysis of primary and secondary research to develop a strong understanding of our clients’ marketplace and competitive environment.
  • Ongoing support for client ad-hoc requests with critical deadlines.
QualificationsQUALIFICATIONS:   Skills and Abilities:
  • Strong technical literacy and the ability to quickly pick up new tools and data platforms.
  • Thrives in a fast-paced environment and can juggle multiple priorities without sacrificing quality.
  • Ability to clearly communicate technical data analysis to marketing generalists.
  • Understanding of media strategy and performance measurement, including comfort with core media metrics such as share of voice (SOV), share of impressions (SOI), and share of market (SOM).
EXPERIENCE:
  • 3+ years of experience working in data analytics or related role
  • Media agency or ad agency experience REQUIRED
  • Automotive experience, general knowledge of the auto industry, or a genuine interest in cars preferred
Technical Knowledge:

Intermediate level or above, using the following tools:

  • Tableau (or similar): setting up data sets and building clear, insightful visualizations and dashboards
  • Excel: comfortable working with pivot tables, advanced formulas, and large data sets
  • PowerPoint: building polished, executive-ready presentations
  • SQL: writing queries to pull and/or transform data
  • Data warehousing principles (Databricks or similar)
  • AI prompting (Copilot or similar) to speed up analysis and reporting
  • Bonus: experience with forecasting and modeling

 

BENEFITS:

  • Access to our health benefits after 91 days
  • Paid sick days
  • 401k match
  • On-site Barista
  • Beautiful campus across from the Pacific Ocean

 

The salary for this role is $90,000.  Pay is dependent upon several factors including but not limited to: budget, client, experience, training and/or transferable skills.

Who are we? We are a global brand growth company, independent in spirit, built on one belief: if it doesn’t move people, it won’t move business. So, we go where others don’t. Deep inside human life. Closer to what people think, feel, value, and do. We’ve built the tools and methods to get there and stay there. The closeness is our advantage. That’s where momentum and growth live.  

 

Skills Required

  • 3+ years of experience in data analytics or a related role
  • Media agency or advertising agency experience
  • Local to Southern California and available to work in-office three days per week
  • Strong technical literacy and ability to learn new tools and data platforms
  • Ability to communicate technical data analysis to marketing generalists
  • Understanding of media strategy and performance measurement, including SOV, SOI, and SOM
  • Intermediate or higher proficiency with Tableau or similar visualization tools
  • Intermediate or higher proficiency with Excel, including pivot tables, advanced formulas, and large datasets
  • Intermediate or higher proficiency with PowerPoint for executive-ready presentations
  • Intermediate or higher proficiency with SQL for querying and transforming data
  • Knowledge of data warehousing principles, such as Databricks or similar platforms
  • Experience using AI prompting tools such as Copilot to support analysis and reporting
  • Automotive experience, general auto industry knowledge, or genuine interest in cars
  • Experience with forecasting and modeling
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The Company
HQ: Huntington Beach, CA
663 Employees
Year Founded: 2005

What We Do

Mission: We are explorers. We look out to the edge of the world and ask, "where haven't we been before?" Together, we hunt for an intersection of art and science, creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many, our quests, undaunted. Our possibility is as vast as the ocean. Always remembering, the deeper we dive, the greater we become. And the further we go, the more we find. Our client partners include: Hyundai, Genesis, Kia, Hankook, Hyundai Cradle, Jinro, Korean Air, LG, Manscaped, Motional, Nexon, Pacific Life, SeaWorld, Signature Kitchen Suite, Supernal, TaylorMade, UC Davis Health, Uneekor, Wienerschnitzel, and Xcient. Want to join the team? Keep an eye on our careers page at innoceanusa.com

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