Media & Influencer Activation Executive

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

Our ambition is to accelerate Dyson in the media space across Australia and New Zealand. To achieve this, we need to constantly innovate, interrogate and improve, striving to lead the way within our region and globally.  The media team is responsible for all paid media channels and influencer campaigns, working closely with Category, E-Commerce and In-Direct teams to exceed our business objectives.

The Media and Influencer Activation Executive holds a pivotal, hybrid role supporting all Dyson ANZ categories across both traditional and digital channels. You will own the entire content creation workflow, from creative asset briefing and copywriting to production and media dispatch. Furthermore, you will drive influencer content amplification and scheduling across our owned platforms. Key operational duties include monitoring weekly pacing, campaign delivery, and comprehensive reporting, alongside managing all purchase order creation and financial tracking.

Main responsibilities include but not limited to:-

• Manage the end-to-end creative asset workflow, including the collection of media specifications, developing initial briefs, coordinating trafficking, securing approvals, and dispatching final, rights-compliant assets to meet launch deadlines

• Maintain rigorous version control for all creative materials, media plans, copywriting, and landing pages to ensure alignment with campaign requirements

• Champion best practices in funnel and asset management to ensure we deploy the strongest messaging in the right environments

• Manage paid social amplification of contracted influencer content in collaboration with agency partners and internal stakeholders

• Schedule and manage owned social content across Dyson ANZ social channels, utilising relevant platforms (e.g., Sprinklr, TikTok)

• Oversee digital attribution and tracking with media agencies, ensuring all paid media activity is properly tagged for robust tracking and reporting

• Drive weekly reporting schedules for NPDs (New Product Developments) and Always On activity, reviewing pacing and KPI performance with media agency partners, and circulating live campaign updates

• Ensure financial process excellence by raising and tracking purchase orders (POs), reconciling campaign costs, and verifying that all invoices accurately match campaign plans and PO documentation for timely payment

• Cultivate strong working relationships with internal colleagues, agency contacts, and digital partners to drive excellence across Dyson ANZ

• Assist with competitive insight tracking to inform brand health and identify innovation opportunities

• Ensure process excellence and compliance with Dyson policies, legal, and regulatory requirements, while actively championing Dyson’s values and behaviours

• Maintain and promote adherence to health and safety programs

Your attention to detail and ability to thrive when working at pace, while maintaining a high level of accuracy will be essential in supporting our e-commerce and commercial objectives. Your strong communication skills will enable effective collaboration with internal teams (media, marketing, e-commerce, finance) and with external partners (media agencies, media owners). With a proactive mindset, you continually seek opportunities to improve processes and contribute positively to operational efficiency and campaign success.

Previous skill and experience:-

• Tertiary qualification in Marketing or a relevant discipline

• Demonstrated experience in a Digital Marketing role, either client-side or agency

• Proven track record in project management from conception through to implementation and reporting

• Strong knowledge of digital and paid media marketing channels, particularly programmatic and paid social; understanding of tactics and their applications

• Experience with Google Analytics and Sprinklr is advantageous but not essential

• Advanced proficiency with Microsoft Office suite

Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.

At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.