Job Description:
This media leader will be responsible for developing and managing the executional comms plans across paid and owned media, content & data with the objective of implementing the cluster's data-driven One Mars ICP connection plans - ranging from brand awareness through to engagement and conversion.
What are we looking for?
- Marketing/ Advertising Qualification to a degree level or equivalent experience
- Media agency or relevant experience in-house at client a must (8+yrs)
- Great written and verbal communication
- Previous media/creative/ marketing leadership experience
What will be your key responsibilities?
- Using the regional annual comms strategies, develop the annual brand media (PESO) executional plans to be aligned with the regional cell/ media teams & signed off by France
- Brand Champion for 1 priority brand – support the regional brand team as the ‘media’ expert providing local insights for campaign builds, enabling better connection between insights, content & media choices
- Develop culturally relevant executional comms plans ensuring the latest media & tech landscape learnings are considered. Champion ‘Fit for Platform’ content for the plan - this includes supporting the global/ regional team on capability building through content test&learn.
- Member of European Regional Media Team (MCF), Global Media Team (MAT) supporting development and deploying best practise/ Test&Learn.
- Owns the execution of the in-year comms (PESO) execution plan with the agency team; supported by the cluster portfolio teams.
- Drive ROI of media and responsible for managing the full A&CP budget & process cycle.
- Provide France cluster direction and strategic input to the social media team.
- Primary France Cluster contact for Publicis relationship.
- Part of the cluster marketing leadership team, leading the function’s agenda.
- Drive visibility on advertising legislation changes in the cluster and evolving compliant communications plans.
- Develop engagement and clarity of the total Strategic Demand function as part of the Strategic Demand Management Team (SDMT)
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- A strong focus on learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
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What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
