About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WBAY:
Why Join WBAY Marketing?
• Uncapped Earnings Potential: The ability to earn six figures within three years through hard work, innovation, and results.
• Industry-Leading Tools: Offer your clients a full suite of products designed to make marketing trackable, efficient, and effective. From best-in-class digital abilities to targeted campaigns, we help businesses succeed.
• Supportive Team Culture: Work with a collaborative team dedicated to empowering you with the tools, training, and support you need to excel.
• Fast-Growing Company: Be part of a dynamic and expanding organization with unlimited growth opportunities.
• Unlimited Prospecting Opportunities: No limits on business prospects; we execute strategies locally, regionally, and nationwide.
Job Summary/Description:
Ready to build a lucrative career by creating your own opportunities—not waiting for them? At WBAY Marketing, we’re growing fast as demand increases for smarter, results-driven marketing solutions. But this isn’t a role for someone looking to inherit a book of business or rely on inbound leads. This is for the person who knows that real success in sales starts with outreach—someone who’s willing to pick up the phone, send the email, walk through the door, and start the conversation. If you thrive on turning cold prospects into real partnerships—and want to be well rewarded for it—you’ll fit right in.
Duties/Responsibilities include, but are not limited to:
• Prospect, develop, and execute strategic sales plans to grow your portfolio of clients.
• Build and maintain strong relationships with local businesses by understanding their needs and presenting tailored marketing solutions.
• Educate clients on WBAY Marketing’s innovative, trackable products to help them achieve measurable results.
• Stay ahead of industry trends and maintain expertise in digital marketing and advertising solutions.
• Consistently meet or exceed sales targets in a fast-paced, competitive environment.
Qualifications/Requirements:
What We’re Looking For:
• Results-Driven: You thrive in a performance-based environment and are motivated by achieving measurable success.
• Relationship Builder: You have a knack for connecting with people and earning their trust.
• Go-Getter: You’re ambitious, self-motivated, and driven to succeed.
• Digital-Savvy: You understand digital marketing or are eager to learn and master it.
• Professional: Strong communication and organizational skills are a must.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WBAY-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Proven ability to prospect and generate new business through outreach (phone, email, in-person)
- Develop and execute strategic sales plans to grow client portfolio
- Build and maintain strong client relationships and understand business needs
- Knowledge of or eagerness to learn digital marketing and advertising solutions
- Strong communication skills
- Strong organizational skills
- Results-driven and self-motivated with a go-getter mindset
Gray Media Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.
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Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
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Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
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Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.
Gray Media Insights
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
