About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WDBJ:
WDBJ7, WZBJ24, and WDBJ7.com are a Gray-owned dominant CBS-affiliated media powerhouse in beautiful Roanoke, Virginia. Known as “Your Hometown Station®”, WDBJ7 and WZBJ24 serve 26 counties across the Blue Ridge Mountain region and produce more than 55 hours of award-winning local news coverage, more than any of its competitors in the Roanoke/Lynchburg market.
For 70 years, WDBJ7 has been the number one station of choice for viewers from Roanoke to Lynchburg and across the New River Valley.
Job Summary/Description:
WDBJ7, the #1 TV station in the market, is searching for a motivated Senior Media Executive to join our team in Roanoke, VA. The Senior Media Executive is responsible for driving revenue growth by selling integrated media solutions across linear, streaming/CTV, and digital platforms. This role manages a full sales cycle from prospecting new business and needs analysis through proposal, close, and post-campaign optimization while building long-term client and agency relationships.
Duties/Responsibilities include, but are not limited to:
- Prospect, pitch, and close new business across media + digital advertising solutions.
- Grow existing accounts through strategic planning, upsell/cross-sell, and quarterly business reviews.
- Build integrated proposals (e.g., broadcast + OTT/CTV + display/video + social + sponsorships) aligned to client KPIs.
- Partner with internal teams (traffic, digital ops, marketing/creative, research) to launch and optimize campaigns.
- Track pipeline activity, forecasting, and reporting in CRM; maintain accurate documentation and pacing.
- Present campaign performance insights and recommendations; use data to improve outcomes and renewals.
- Stay current on market/competitive trends and educate clients on new products and best practices.
- Develop and cultivate new direct business by identifying, prospecting, and converting new advertiser relationships through outbound outreach, networking, referrals, and community/industry involvement.
- Build and maintain an active pipeline of direct local/regional SMB and mid-market accounts, scheduling ongoing discovery meetings and presentations to drive consistent new revenue.
Qualifications/Requirements:
- 3+ years of experience in media sales and digital advertising (agency, publisher, broadcast, or ad tech) is preferred.
- Proven ability to meet/exceed revenue goals with strong prospecting and closing skills.
- Working knowledge of digital ad products and metrics (e.g., impressions, CPM/CPC, CTR, conversion, viewability).
- Experience selling one or more of: CTV/OTT, digital video, programmatic, paid social, display, and sponsorships.
- Strong presentation and consultative selling skills; able to translate business goals into media strategy.
- Strong ability to work collaboratively with the sales team and cross-functional departments (marketing/creative, digital ops, traffic, finance, research) to develop proposals, executive campaigns accurantely, and deliver client results
- Proficiency with CRM tools (Matrix or similar) and Microsoft Office/Google Workspace.
Preferred Qualifications:
- Existing local/regional advertiser and/or agency relationships.
- Familiarity with audience measurement and analytics (Nielsen, ComScore, GA4, ad platform reporting).
- Experience with Wide Orbit Traffic and WOMS.
- Experience building multi-platform packages and custom sponsorships.
Core Competencies:
- Consultative sales, negotiation, and account strategy
- Pipeline management and forecasting discipline
- Comfort with data-driven storytelling and performance reporting
- High ownership, time management, and collaboration
Licensing/Certifications:
- Must hold a valid driver's license, a clean driving record, and be insurable.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WDBJ-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 3+ years of experience in media sales and digital advertising (agency, publisher, broadcast, or ad tech)
- Proven ability to meet/exceed revenue goals with strong prospecting and closing skills
- Working knowledge of digital ad products and metrics
- Experience selling one or more of: CTV/OTT, digital video, programmatic, paid social, display, and sponsorships
- Strong presentation and consultative selling skills
- Strong ability to work collaboratively with sales team and cross-functional departments
- Proficiency with CRM tools and Microsoft Office/Google Workspace
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
