About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KPLC:
KPLC is located in beautiful Lake Charles, Louisiana. Situated along Lake Charles and the Calcasieu River, Lake Charles is known for its industry, booming economy, and culture. Lake Charles is the fifth-largest city in Louisiana. KPLC began broadcasting in the summer of 1954 and is consistently one of the nation's most innovative and most
watched television stations, ranking among the top 5 Nielsen-rated stations nationally throughout the year.
Job Summary/Description:
KPLC is currently searching for a Multimedia Executive to work with local businesses to help them generate sales and increase their profitability. This position utilizes an audience-based sales approach, selling across all product platforms to provide marketing solutions to current and new customers. All candidates should have proven closing abilities, be skilled at cold calling, and can develop New Business. Candidates must be enthusiastic, confident, driven, and self-motivated hunters.
Duties/Responsibilities include but are not limited to:
• Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis
• Develop new local direct business, generate/follow-through on sales leads, and manage an active pipeline of potential revenue
• Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
• Demonstrate product knowledge and value to customers
• Create and deliver formal presentations to clients/prospects
• Provide follow-up assessments of advertising effectiveness
• Collaborate with Traffic personnel to provide timely and accurate traffic instructions
• Use CRM (Matrix) to manage day-to-day activity, weekly/quarterly projections
• Conduct account maintenance including make-goods, post reports, aging & collections
Qualifications/Requirements:
• Bachelor's or equivalent combination of education (experience in outside sales considered a plus)
• Self-motivated and enthusiastic personality is crucial
• Must be able to manage time effectively, work independently and as part of a team
• Strong written and oral communication skills, proficient in using MS Office products and CRM software
• A real desire to understand clients and their business needs
• Must be creative, flexible, and able to adapt to industry changes
• Ability to handle multiple projects, prioritize, and complete specific tasks on time
• Driver’s license and dependable transportation required
• MVR required
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KPLC-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor's degree or equivalent combination of education and experience
- Proven closing abilities and cold-calling skills
- New business development experience
- Strong written and oral communication skills
- Proficiency with Microsoft Office products and CRM software
- Ability to manage time effectively and work independently and as part of a team
- Ability to understand client and business needs
- Creativity, flexibility, and adaptability to industry changes
- Ability to manage multiple projects, prioritize tasks, and meet deadlines
- Valid driver's license and dependable transportation
- Motor vehicle record review
Gray Media Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.
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Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
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Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
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Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.
Gray Media Insights
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
