MEDIA EXECUTIVE - KOLO (TELEMUNDO- RENO)

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KOLO

KOLO-TV isn't just a station; it's a multi-platform powerhouse deeply woven into the fabric of Reno and Northern Nevada. As home to ABC, Telemundo, MeTV, The CW, and the Silver State Sports & Entertainment Network, we're here to inform, entertain, and connect our community across every screen. We're proud to deliver trusted local news, compelling storytelling, and dynamic sports coverage, constantly innovating to reach our audience wherever they are. Join a team that's passionate about local impact and shaping the future of media!

Job Summary/Description:

Are you a revenue-generating powerhouse who thrives on crafting game-changing solutions for clients? Do you speak fluent "digital" and dream in multi-platform campaigns? At KOLO-TV/Telemundo in Reno, we're seeking a Media Executive who doesn't just sell advertising, but partners with businesses to unlock their full potential across broadcast TV, streaming, social media, and a comprehensive suite of cutting-edge digital products. If you're ready to own your book of business, build deep relationships, and make a tangible impact in the vibrant Reno community, let's talk.

Duties/Responsibilities include, but are not limited to: 

What You'll Do: 

- Drive Revenue Growth: Exceed monthly and quarterly sales targets by skillfully positioning our dynamic portfolio of Gray Digital Media and Gray Television platforms, from KOLO-TV and Telemundo Reno to our CW, MeTV, and Silver State Sports & Entertainment Networks.
- Uncover New Business: Hunt down and cultivate fresh client partnerships, designing bespoke, results-driven campaigns that solve their biggest challenges and deliver real ROI.
- Architect Smart Strategies: Research market trends, develop innovative campaign solutions (from branding to creative), and ensure flawless execution that consistently wows our clients.
- Build Lasting Connections: Forge authentic, trusting relationships with local businesses and community leaders, becoming a go-to resource and a true extension of their marketing efforts.
- Expand Your Empire: Strategically grow your client roster by identifying new opportunities, nurturing existing accounts, and turning every interaction into a chance to increase their advertising impact with us.
- Champion Digital Innovation: Seamlessly integrate our full suite of digital products—from targeted display and video to social media solutions—into every proposal, demonstrating expertise in the evolving digital landscape. 

Why You'll Love It Here:

- Real Impact, Right Now: You'll be a key player in helping Reno businesses thrive, making a tangible difference in the local economy every single day.
- Dynamic Product Portfolio: Sell across the full spectrum—local broadcast icons, streaming powerhouses, and cutting-edge digital solutions. This isn't your grandma's media job!
- Team That Lifts You Up: Join a passionate, supportive sales team that celebrates wins, tackles challenges together, and truly believes in the power of collaboration.
- Growth on Purpose: Gray Media is rapidly evolving, and we invest in our people. You'll have opportunities to learn, grow, and shape the future of local media.
- The Best of Both Worlds: Be part of a trusted, local institution (KOLO-TV/Telemundo) backed by the strength and innovation of a national media leader.

Qualifications/Requirements:

- Proven Sales Acumen: You've got a track record of crushing sales goals, ideally in media or a related field (bonus points for experience in broadcast or digital advertising).
- Digital-First Mindset: You're obsessed with new media, digital interactive initiatives, and social media, constantly seeking out innovative ways to connect clients with their audiences.
- Relational Superpower: You're a natural connector, able to build rapport, communicate compellingly, and negotiate effectively with a diverse range of personalities.
- Strategic Campaign Builder: You don't just sell, you consult—crafting creative, data-backed solutions that deliver measurable outcomes for businesses.
- Resilience & Grit: You bounce back fast from challenges, learn from every experience, and maintain a positive, can-do attitude, even when the pressure is on.
- Community Player: You're eager to embed yourself in the Reno market, understanding its nuances and building strong local ties.
- Sharp Business Sense: You've got a keen understanding of what makes businesses tick and how advertising can be a powerful engine for their growth.
- Professional Presence: You represent Gray Media with polish, integrity, and the kind of confidence that inspires trust.
- Road Warrior Ready: Reliable transportation, a valid driver's license, and a clean driving record are a must for connecting with clients across the market.

Ready to dominate the media sales landscape in Reno and build something truly exceptional? Apply now and let's make some magic happen.

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KOLO-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.