Job Description:
Media Effectiveness Manager
Franklin, TN
On-site
The Media Effectiveness Manager is responsible for advancing the effectiveness of media investments across brands by delivering actionable measurements, insights, and optimization strategies. This role leads the Marketing Mix Modeling (MMM) learning agenda and test-and-learn programs to improve media ROI and inform business decisions. The position exists to embed data-driven decision making and scalable best practices across a complex, matrixed organization.
What are we looking for?
Bachelor’s degree required
4+ years of experience in digital marketing analytics or media effectiveness
Experience with media measurement approaches such as MMM, attribution, or experimentation frameworks
Proven ability to translate complex data into actionable insights and business recommendations
Strong communication and storytelling skills
Demonstrated ability to influence and collaborate across a complex stakeholder environment
Ability to operate effectively in ambiguous environments and drive alignment across teams
Experience with retail media nice to have
What would be your key responsibilities?
Lead the development and deployment of media effectiveness frameworks to evaluate and optimize paid, owned, and earned media investments
Own and manage the MMM learning agenda, ensuring insights are translated into clear implications for annual planning and in-year optimization
Partner with brand, media, and analytics teams to define KPIs aligned to business objectives
Design, implement, and scale cross-channel test-and-learn programs to continuously improve media ROI and efficiency
Analyze campaign, commerce, and retailer media performance to identify key drivers of effectiveness and growth opportunities
Recommend in-year media mix optimizations through marketing mix modeling
Translate complex analytical outputs into clear, compelling insights and business recommendations for stakeholders at all levels
Support agency partners in the annual planning process, leveraging historical insights, MMM projections, and business priorities
Partner with media agencies and internal teams to optimize targeting, messaging, channel mix, and investment allocation
Implement and embed a global creative testing framework, optimizing creative from concept through in-market execution
Codify and share learnings through playbooks, best practices, and “key beliefs” to enable scaling across brands and teams
What can you expect from Mars?
Opportunity to bring your pet to work.
Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.
Commitment to make A Better World For Pets™ a world where they’re healthy, happy and welcome
Commitment to our consumers and focus on positively impacting the planet and the population.
Skills Required
- Bachelor's degree
- 4+ years of experience in digital marketing analytics or media effectiveness
- Experience with media measurement approaches such as MMM, attribution, or experimentation frameworks
- Proven ability to translate complex data into actionable insights and business recommendations
- Strong communication and storytelling skills
- Demonstrated ability to influence and collaborate across a complex stakeholder environment
- Ability to operate effectively in ambiguous environments and drive alignment across teams
- Experience with retail media
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
