ABOUT US
SINE Digital is a leading specialist in media, data, and insights for live entertainment across London, UK and the US. We partner with performing arts centres, theatres, and Broadway touring productions to design and execute digital-first strategies that drive ticket sales, brand awareness, and audience engagement.
ABOUT THE ROLE
The Media Director will spearhead the development and execution of comprehensive media strategies for SINE Digital's US clients, encompassing venues, theatrical productions and attractions. This role combines strategic leadership with hands-on campaign activation, ensuring optimal media performance across all channels.
The Media Director will collaborate closely with Account Directors to align media strategies with client objectives and oversee the performance of the media team and external vendors.
RESPONSIBILITIES
Strategic Leadership & Client Engagement
- Develop and present integrated media strategies to clients, aligning with their goals and objectives
- Collaborate with Account Directors to determine optimal channel mixes, audience targeting, and budget allocations
- Serve as the primary point of contact for clients regarding media strategy and performance.
Campaign Planning & Execution
- Oversee the planning, execution, and optimization of media campaigns across all paid channels: Search, Paid Social, Programmatic, and CRM
- Manage media budgets, ensuring efficient allocation and pacing to meet client goals
- Lead media buying negotiations and maintain relationships with key media partners.
Team Leadership & Collaboration
- Lead and mentor a team of media professionals, fostering a collaborative and high-performance culture
- Provide guidance and support to team members, ensuring continuous professional development
- Coordinate with cross-functional teams to ensure seamless campaign execution.
Performance Analysis & Reporting
- Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization
- Prepare and present regular performance reports to clients, highlighting key metrics and outcomes
- Implement best practices and innovative strategies to enhance campaign effectiveness.
Vendor Management & P&L Oversight
- Manage relationships with external vendors, ensuring service quality and adherence to contractual terms
- Oversee the P&L for media services, ensuring profitability and cost efficiency.
Requirements
- 7–10+ years of experience in digital media planning and buying, with a proven track record in the live entertainment or performing arts sector
- Expertise in multi-channel digital strategy and campaign optimization across Paid Social, Search, Programmatic, CRM, and Out of Home (OOH) media
- Strong leadership skills with experience in managing and developing media teams
- Excellent client-facing communication and presentation skills
- Proficiency in media planning and analytics tools (e.g., Google Analytics, Meta Business Manager, Google Ads, DV360, Salesforce)
- Experience with ticketing platforms such as TicketMaster, Telecharge, AudienceView and Nliven is a plus
- Ability to thrive in a fast-paced, dynamic environment.
WHAT WE’RE LOOKING FOR
- A strategic thinker who can translate client goals into measurable, high-performing media campaigns
- Proven leadership experience managing multi-channel media teams in a fast-paced agency environment
- Strong client-facing skills, with the ability to clearly communicate strategy, performance, and recommendations
- Deep knowledge of digital media platforms (Meta, TikTok, Google Ads, DV360, programmatic, CTV) and analytics tools
- Experience with out-of-home and linear broadcast media is a plus
- Passion for live entertainment and performing arts, with familiarity in ticketing and audience engagement trends
- Highly organized, detail-oriented, and able to manage multiple campaigns and stakeholders simultaneously
- Strong vendor management and P&L oversight capabilities.
Benefits
- A competitive salary between $125,000 - $150,000, commensurate with experience
- 24 days PTO per calendar year, which will increase with length of service at one additional day per year, capped at 3 days, (plus extra time off over the Christmas period)
- 3pm finish on a Friday
- Access to 401(K) Retirement Plan
- Access to Company subsidised healthcare and dental care
- Remote working with equipment allowance
- An abundance of free tickets to live events
- Structured personal development, a customised training programme and opportunities to attend industry conferences.
At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or any other characteristic. If you require any adjustments or support during the recruitment process, let us know at [email protected] - we’re here to ensure you have what you need to show up as your best self.
Top Skills
What We Do
SINE Digital is a leading, independently owned, performance marketing agency that was launched in the UK in 2017 by a team of artists who identified how data science could inform and elevate digital marketing by connecting people to the experiences they love. The SINE Digital team combines specialists in live entertainment and sports marketing with data scientists who work with clients to eliminate ‘wastage’ and maximise media spend, fast. This market leading approach has led SINE Digital to grow exponentially while delivering outsized returns for global leading live entertainment, sports, theatre and lifestyle brands. The SINE Digital in-house tech stack includes a Marketing Cloud, Media Mix Modelling, Audience and AI Creative Insights informed by a proprietary data warehouse that is the largest data set for the live entertainment sectors. Since launch, the agency has rapidly expanded with offices in New York and London, expert in delivering international campaigns for global brands, venues and arts institutions. SINE Digital clients include leading live entertainment, sports and lifestyle brands AEG Presents, ATG Productions, Avalon, Aston Martin F1, Bridge Theatre, Center Theater Group, Yamaha Motors, Michael Harrison Productions, Percival Menswear, Secret Cinema, Sonia Friedman Productions, Tottenham Hotspur and theatre productions Wicked, Back to the Future the Musical, Starlight Express, Guys & Dolls, Mamma Mia! The Party, Punchdrunk and 2:22 A Ghost Story. The SINE Digital data science model, and commitment to innovation and learning, has led to partnerships with King’s College London, Google, Meta, TikTok and Microsoft. This year, SINE Digital launched its Future Talent Scheme to support young people from disadvantaged backgrounds into digital marketing careers. SINE Digital is part of the independently owned SINE Group that includes Farlo, an award winning web and development design agency specialising in the live entertainment sector
