Media, Digital & IA Manager SouthWest
Essity was born from the combination of two words: Essentials and Necessity. That's why well-being is at the core of our concerns.
In a few words, Essity is:
A Swedish group, recognized for its expertise and committed to the hygiene and health sector ;
36,000 employees spread across more than 150 countries ;
A culture that fosters kindness, autonomy, collaboration, and idea sharing ;
Strong and innovative brands such as Lotus, Okay, NANA, TENA, Demak’up, Tork, JOBST and Radiante.
About the Role
Attached to the SouthWest Marketing Director, you will lead the media, digital and AI strategy for the region and be in charge of a team of 7 people.
What You Will DoProvide Media & Digital Expertise
Provide expertise and vision on media and digital trends including pushing and supporting of the company’s AI initiative within the Region.
Supervise A&P budget management across the region
Lead issue of regional reports that provide understanding of markets performance in Media/Digital for regional management and Business Unit (BU) Media/Digital network
Gather best-practices, learning, ensure it implementation in all marketing activities
Set-up digital roadmaps and action plans based on country brand/business objectives and global digital guidelines
Search for new channels/technologies/opportunities for business unit’s brands to have innovative and best in class presence in Digital, Test & Learn new opportunities in Digital
Support marketing team in planning, developing and execution of any media and digital activities
Drive Media and Digital business processes
Lead regional media planning process alongside the business wheel, ensure the planning is done according to the company’s Media Guidelines and Sufficiency principles, ensure budget flexibility within year
Lead annual commitments (TV deals), ensure on-going optimization of media/digital plans and buying based on learnings, ROI studies, best practices.
Develop AI roadmap for the region
Identify top business priorities (not only marketing) with AI as key enabler
Work in close collaboration with global teams on key AI developments
Manage Media/Digital Agencies
Establish the same way of working for Media/Digital Agencies across region
Evaluate the service level of Agencies, support markets to improve it, develop action plan if needed
Support Agencies with delivering Buying efficiency
Support/Lead media and digital pitches if needed
Build Digital Capabilities
Support marketing team based on 70/20/10 model including needed trainings
Drive, at regional level and in collaboration with business unit lead, the implementation of the company’s data strategy
Develop Direct-to-Consumer (D2C) business growth in collaboration with business unit teams and with other D2C regional leads
Ensure digital technology (CDP, MMM…) roll out and appropriation inside the full marketing team at regional level
Be an active member of the AI initiative led by business unit team
Drive collaboration between Digital/E-commerce
Support Global/BU projects roll-out
Roll-out and support further usage of Global/BU projects and tools
Digital/eCommerce expertise sharing
University Degree in Marketing/Business
10+ years of Media and digital marketing experience working in a regional and/or local role, FMCG work experience is an advantage
Passionate about digital and data-driven strategies, with a keen grasp of AI, MarTech solutions, and navigating a cookie-less landscape
Proven record of managing complex projects
Strong analytical skills, proficient working with numbers
Leadership and Communication: A purpose-driven leader adept at motivating international teams and excelling in top-tier communication.
Strategic Relationships: Diplomatic and trustworthy, with a knack for managing complex stakeholder relationships and organizational intricacies.
Cultural Acumen and Proven Success: Demonstrated success in media negotiations, brand management across markets, and cross-cultural collaboration within a matrix structure.
Excellent communication skills, fluent in English, additional languages are a plus.
Similar Jobs
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
