Role Summary
As a Media Buying Specialist, you will plan, buy and optimise DSP‑led display/video/native campaigns, broker private marketplace & programmatic guaranteed deals, buy and optimise Paid Social campaigns and master our tracking/martech stack across platforms. You’ll collaborate with the rest of the acquisition department to drive efficient REGs, FTDs and NGR at scale.
Key Responsibilities
Strategy & Planning
- Translate growth targets into channel plans across Display, Programmatic, Video, Native and Paid Social.
- Build test‑and‑learn roadmaps (formats, audiences, bidding, frequency, creatives, landers).
Programmatic Buying (DSPs)
- Operate DSPs (e.g., QuantCast, PixelBright, Xandr, Pubmatic DSP): campaign setup, pacing, bid strategies, audience layering, brand safety controls.
- Deploy 1P/2P/3P audiences, contextual, lookalikes; manage allow/deny lists, frequency, dayparting.
Private Deals & Direct Buys
- Source and negotiate PMP/PG deals with premium publishers, sports verticals, odds/score portals and mainstream media; manage IOs, floors, and delivery SLAs.
- Maintain a deal library with performance benchmarks and renewal cadences.
Measurement, Tracking & Martech
- Own tagging and attribution across GA4, postbacks/UTMs, server‑side tracking.
Creative Trafficking & QA
- Traffic and version creatives in Bannerflow; coordinate HTML5 production, dynamic feeds, and localisation.
- Run pre‑flight checks (specs, weights, clickTags), brand/claim compliance, and A/B variant libraries.
Optimization & Reporting
- Monitor and improve efficiency daily: pacing, win rates, supply mix, frequency capping, creative fatigue, viewability.
- Build actionable dashboards and weekly readouts; deliver QBRs with clear insights and next steps.
KPIs (owned/primary)
- Cost per REG, Cost per FTD, eCPA, ROAS / Cost per NGR
- Unique Clicks, CTR, CVR, FTD rate
- Quality & safety: viewability (avg %), brand‑safety
Requirements
- 3–5+ years in programmatic/media buying (iGaming or closely regulated verticals preferred).
- Hands‑on DSP experience and direct‑publisher dealmaking.
- Strong command of tagging, UTMs, and attribution concepts.
- Working knowledge of Bannerflow trafficking; familiarity with NetRefer/MyAffiliates is a plus.
- Analytical, detail‑oriented, comfortable with spreadsheets/Looker/Tableau; SQL is a plus.
- Excellent English; German and/or Turkish beneficial.
What We Offer
- Structured, long‑established operator with ambitious growth plans.
- Clear goals, modern stack, and scope to step up.
- Competitive package + performance bonus; conferences and training budget.
Extra Benefits
+ Private Health and Dental Insurance
+ GYM Allowance
Top Skills
What We Do
RELIATO Ltd. is a small boutique firm, that is extremely agile and adaptable to most projects using a problem-solving mentality whilst always delivering value to our clients. We are your partner for outsourced back-office services for sales and marketing activities and initiatives.
We relish working with clients that have an effective, quick decision-making process. This is when we deliver our best value and results to our clients
The services we offer include:
Marketing: Media Buy, SEO, tailor made marketing reporting tools, Acquisition funnel sales calls and Reactivation funnel sales calls, tailor made campaign creation and campaign management.
Market business analysis and Propensity modelling
Affiliate management
Design: Brand design services, including web design, front end support services, front end development and design
Assistance in making key strategic decisions
