Media Buying Executive

Posted 28 Minutes Ago
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London, Greater London, England, GBR
Hybrid
Junior
AdTech • Artificial Intelligence • Machine Learning • Marketing Tech • Software • Sports • Big Data Analytics
Welcome to the intelligent sports era.
The Role
Manage digital advertising campaigns from setup through optimization, using audience data, segments, creatives, and performance insights. Develop campaign strategies, KPIs, budgets, and client reports; manage data tagging, segment creation, and platform syncing. Collaborate with clients, partners, sales, account management, and global teams. Troubleshoot issues, train colleagues, test new features, and develop expertise in programmatic advertising technologies and DSP platforms.
Summary Generated by Built In


By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com.

Join the Genius team powering fan engagement with smart ads, AI-driven broadcasts, epic stats, and gamified experiences.

The Role

You’ll be part of a skilled team of media buyers and ad operations specialists, driving the strategy, setup and optimisation of digital advertising campaigns. Working closely with teams globally, you’ll define campaign objectives, develop strategies and KPIs, and manage budgets to deliver strong performance.

You’ll own campaign setup, ongoing monitoring and optimisation, using data-driven insights to improve results. You’ll also create detailed performance reports for clients, with clear analysis and actionable recommendations.

What you'll do
  • Set up client campaigns using the available data, segments and creatives, and apply changes to campaign settings.
  • Manage client workbenches in Connextra and complete client requests or tasks escalated by other teams.
  • Analyse and optimise campaigns towards client targets, taking on more campaigns with more complex set-ups over time.
  • Plan campaigns and create insight reports for the campaigns you manage.
  • Manage client data, including tagging, segment creation and data syncing between platforms.
  • Communicate directly with clients and partners, collaborating with Account Managers, Sales and teams in Tallinn.
  • Troubleshoot client issues, train new colleagues, and test new features with structured feedback.
What you’ll bring
  • Programmatic Learning Agility: Strong willingness and curiosity to learn new programmatic technologies, platforms and innovations within the evolving digital advertising landscape.
  • Programmatic Ecosystem Understanding: Eagerness to develop a broad understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, data providers, audience targeting and media buying strategies.
  • Industry Trends & Market Insights: Interest in identifying emerging programmatic trends, understanding market developments and recognising shifts in the global programmatic landscape.
  • Data & Performance Analysis: Curiosity to analyse campaign data, identify performance patterns and trends, and understand how these insights can drive optimisation opportunities.
  • Technology Adaptability: Willingness to explore and adopt new programmatic tools, technologies and platforms as the industry evolves.
  • Communication Skills: Fluent in English, with excellent written and verbal communication skills and the ability to communicate effectively with internal teams, clients and global stakeholders.
It’ll be a bonus if you have
  • 1–2 years of hands-on experience with Demand-Side Platforms (DSPs), ideally in a digital advertising agency, programmatic team or large advertiser.
  • working knowledge of DSP platforms such as The Trade Desk, Beeswax, Moloco and AppLovin.

We enjoy an office-first culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.

One team, being brave, driving change

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.

Let us know when you apply if you need any assistance during the recruiting process due to a disability.

Skills Required

  • Fluent English with excellent written and verbal communication skills
  • Strong willingness and curiosity to learn programmatic technologies, platforms, and innovations
  • Interest in the programmatic ecosystem, including DSPs, SSPs, ad exchanges, data providers, audience targeting, and media buying strategies
  • Ability or willingness to analyze campaign data and identify optimization opportunities
  • Willingness to adopt new programmatic tools, technologies, and platforms
  • 1-2 years of hands-on experience with Demand-Side Platforms, ideally in a digital advertising agency, programmatic team, or large advertiser
  • Working knowledge of The Trade Desk, Beeswax, Moloco, or AppLovin

What the Team is Saying

Josh Parasar

Genius Sports Compensation & Benefits Highlights

  • Leave & Time Off Breadth — Time off includes annual leave plus extra days around Christmas and New Year, World Mental Health Day, and a volunteering day. Feedback suggests this breadth meaningfully supports work-life balance.
  • Wellbeing & Lifestyle Benefits — A 30-day workcation option, role-dependent hybrid/remote flexibility, sports clubs, social events, discounts, and wellbeing initiatives are highlighted. Feedback suggests these lifestyle features are distinctive advantages for many employees.
  • Healthcare Strength — Medical insurance and access to local Employee Assistance Programs are advertised, with dental and vision coverage reported for eligible roles in some locations. Feedback suggests health support is a solid component of the package.

Genius Sports Insights

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The Company
HQ: New York, NY
1,800 Employees
Year Founded: 2001

What We Do

Genius Sports is the layer between what happens on the field and how the world engages with it. Our solutions across the global sports ecosystem are underpinned by our next generation big data and artificial intelligence platform, GeniusIQ. By ingesting and computing multiple real-time data feeds, GeniusIQ powers a wide range of functions and applications across sports performance and officiation, fan engagement, advertising, and sports betting. Founded in 2001, Genius Sports is now one of the world’s largest sports technology companies, working with the likes of the NFL, NBA, EPL, FIBA, ESPN, Sky Sports, Flutter, DraftKings and 100s more. We're headquartered in New York and London, with offices in Los Angeles, Medellin, Tallinn, Sofia, Singapore, Lausanne, Manchester and Melbourne. Legend, a world-leading sports and gaming media network, reaching hundreds of millions of visitors a year is now part of Genius Sports too. Together, we’re combining Legend’s audience, brands and product expertise with Genius Sports’ real-time data, technology and capabilities to create the next generation of fan-facing media and advertising.

Why Work With Us

We are one team, being brave, driving change. Our company values help create a cohesive culture, where we think, feel and act like One Genius. We strive to create an environment where everyone feels a sense of belonging and the ability to make a difference, driving our vision to be everywhere in sports, redefining experiences through technology.

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Genius Sports Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
HQNew York, NY
Bologna, IT
Lausanne, CH
London, England
Los Angeles, CA
Manchester, GB
Medellín, CO
Melbourne, VIC
Salerno, IT
Singapore
Sofia, BG
Vilniaus miesto, LT
Zaporizhzhia, UA
Learn more

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