About Valatam
We’re Valatam, a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people.
About the Role
The Media Buyer will manage and optimize paid advertising campaigns on Meta platforms (Facebook and Instagram). This role is responsible for scaling ad performance, analyzing campaign data, and maximizing return on ad spend (ROAS) through data-driven strategies and continuous optimization.
Key Responsibilities
- Manage all Meta ad accounts and campaigns from setup to reporting. Monitor and analyze daily performance metrics (CPA, ROAS, CTR, CPM, CVR).
- Adjust budgets and pacing based on real-time performance data.
- Conduct A/B testing on audiences, creatives, ad copy, and landing pages.
- Collaborate with creative teams to develop high-performing ad content.
- Prepare weekly and monthly performance reports with insights and recommendations.
- Ensure accurate tracking setup (Meta Pixel, Conversion API, event tracking).
- Stay updated on Meta Ads best practices and algorithm changes.
Requirements
- English (C1/C2) and Spanish.
- 2+ years of hands-on experience with Meta Ads.
- Strong experience with Meta Ads Manager, Google Analytics (GA4), and Excel/Google Sheets.
- Experience working with UTM links, conversion pixels, Google Tag Manager, and CRM tools (preferably HubSpot).
- Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection.
- Bachelor’s or Associate’s degree preferred.
Benefits
Our Core Values at Work
We live by ACTION (get things done), CARE (help others and do things right), OUTSTANDING (operate at the highest standards), DEPENDABLE (own every commitment), and ENERGY (bring positivity every day). You’ll thrive here if these values resonate with you.
What We Offer
- Hourly rate starting at USD 1288$/month (final rate will be experience-based).
- Annual pay increments.
- Discretionary client bonuses (80 % of clients award year-end bonuses).
- 7 U.S. federal holidays + 4 paid PTO days.
- Monthly medical insurance stipend (after induction).
- Birthday / Anniversary bonuses + Gym / Wellness allowance.
- Unlimited online fitness classes + company events & Christmas celebrations.
Please fill out our application form, ensuring you answer all the questions. We will get back to you with more information shortly after receiving your application.
Top Skills
What We Do
Valatam provides you with virtual team members who help you with your workload to save you time. We work with small business owners and busy professionals, providing Virtual Assistants (VA's). VA's can manage your administration, customer service, sales, graphic & web design, and social media (and all the other things that take up your time), to allow you to focus on the most important things – keeping your clients happy and focusing on driving your business forward.
In short, our mission is to work IN your business, allowing you to work ON it
