About Mindvalley
Mindvalley is one of the leading and most promising ed-tech companies on the planet. We have dominated the US market for Personal Growth Education and created a brand that is now powering athletes in every major US sports team and learning in major companies.
We make people better humans in every aspect of life and we are seeking the best engineers on the planet to come together to build the most advanced education platform our species has seen. If we achieve our goal we will be powering 100 countries, every company in the Fortune 500 and moving humanity towards a better future for the human race.
About the Role:
As a Senior Advertising Specialist at Mindvalley, you will shape the planning, strategy, and execution of advertising campaigns across our organization, driving scalable growth for a diverse range of Mindvalley products. In addition, the role carries both strategic leadership and mentorship responsibilities. With a strong foundation in digital advertising and a deep understanding of industry trends, you will lead by example, providing guidance to our advertising team and fostering an environment of continuous improvement.
Responsibilities:
Channel Management & Optimisation:
Launch, manage and scale Paid Social campaigns across Meta Ads Manager, Google Ads, and TikTok Ads Manager focused on new customer acquisition via VSL and webinar campaigns.
Propose and execute structured A/B tests across hooks, leads, copy, thumbnails, CTAs, campaign structures, audiences and more to improve performance and deliver valuable learnings.
Meticulously monitor key metrics including CTR, CPM, CVR, CPA, ROAS to inform scaling and optimisation decisions - be obsessed with your numbers.
Creative Collaboration:
Work cross-functionally with internal creative, funnel, and product teams to ensure alignment of copy, design, and messaging with Mindvalley’s brand and customer awareness levels.
Translate funnel objectives into creative briefs and performance-driven ad concepts that drive thumb-stopping engagement and conversions.
Tracking & Attribution:
Ensure all ad tracking is accurate across pixel, Conversions API, and GA4.
Collaborate with Martech team to validate event setup and funnel performance insights.
Reporting & Analysis:
Maintain campaign dashboards and deliver weekly performance breakdowns with insights, next steps, and budget recommendations.
Conduct monthly deep-dives on KPIs including CAC, LTV, funnel drop-offs, and creative fatigue. Recommend concrete changes to scale results and reduce inefficiencies.
Creative Insights & Feedback Loop:
Act as performance feedback engine for creative teams – identify winning angles, hooks, and formats from data and communicate systematically.
Champion experimentation while maintaining performance discipline. Escalate learnings that can benefit other funnels or verticals.
Platform Expertise & Innovation
Stay current with platform-specific best practices, algorithm changes, and emerging ad features across Meta, YouTube, and TikTok.
Proactively identify new opportunities (e.g. Advantage+ placements, YouTube audience signals, TikTok Spark Ads) and implement tests to ensure we’re ahead of trends, not reacting to them.
Benchmark Mindvalley’s ad strategy against top-tier advertisers to continuously elevate structure, strategy, and execution quality.
Skills & Experience Required:
Advanced campaign management skills: Deep expertise in managing paid social ad campaigns across Facebook, Instagram, YouTube and TikTok, with a demonstrable record of driving rapid growth and positive ROI from these channels.
Platform expertise: Expert knowledge of the differing platforms’ intricacies in relation to advertising best practice – for example intricacies around audiences, optimal campaign setups or best-performing creative formats.
Analytics and Automation: Proficient in utilizing data analytics tools to gather insights and make informed decisions. Experience with AI-driven tools to enhance campaign performance and efficiency.
Relentless Testing: Highly proficient in employing robust and always-on testing across creative, audiences, bid strategies and campaign structures to continuously improve performance and scalability.
Creative & Funnels development: Skilled in working with creative and marketing teams, passionate about contributing compelling new ideas for ads and conversion funnels.
Experience:
4+ years of experience in digital advertising and campaign management, with a demonstrated track record of strategic leadership and mentorship.
Proven success in driving advertising campaigns to achieve business objectives at a senior level.
Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.
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What We Do
Mindvalley is a learning experience company that publishes ideas and teachings by the best authors in personal growth, wellbeing, spirituality, productivity, mindfulness and more – and combines them with cutting-edge sophisticated learning technology within engaged and supportive communities.
Through our education platforms, online academies, mobile apps and both digital and live events, we give you access to an alternative curriculum that empowers you to kickstart your personal growth and lead extraordinary lives. Our ultimate goal is to launch a unified school for a billion people for all stages of life.
