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GOBankingRates™ is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.
Learn More About What We Do
What’s Interesting About This Role?
We are looking for an innovative problem solver to join our growing Paid Media Team. The Media Buyer will be responsible for developing and executing strategies to maximize performance, reach, and customer acquisition within self-service paid social media platforms (Facebook/Instagram, TikTok, Linkedin, Reddit etc.) to achieve our quarterly goals against revenue and gross profit. We are looking for agile individuals who have a passion for paid media and are looking for engaging challenges, with a strong background using data to drive success. This role is an independent contributor reporting directly to the VP of Digital Media.
Develop and implement scalable paid social media strategies for our growing Credit Card Vertical within major Social platforms like Facebook, Instagram, Twitter, LinkedIn, etc. This role will provide the right candidate with an opportunity to grow the Paid Social channel from the ground up.
How Will You Make an Impact?
- Manage your monthly Paid Media budgets ensuring meeting revenue and GPM (Gross Profit Margin) targets.
- Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, creative and other facets of inventory management.
- Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results, regardless of compliance obstacles.
- Execute end-to-end management of paid social campaigns, including budget allocation, bidding, and performance analysis and optimization to ensure KPIs are met.
- Stay up-to-date with the latest trends and features on major social media platforms.
- Demonstrate proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities.
- Use data to guide decisions and action in order to scale revenue and GPM for this channel.
- Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.
What Will You Bring to Us?
- 4-6 years experience as a high-level operator within the top Social Media Platforms, managing monthly ad spend over $100k, financial category preferred.
- Understanding of direct marketing creative best practices and experience optimizing for campaign performance in a calculated and methodical way (creative, ad copy, landing page).
- Demonstrated subject matter expertise managing paid social algorithms and leveraging technical solutions to generate meaningful results in the paid social channel.
- Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration.
- Experience developing strategy, finding solutions, and communicating results.
- Proficient in Excel, Google Suite, Google Ads and Bing Ads.
The salary for this role is up to $90,000-$120,000 per year. Pay offered may vary based on a number of factors including but not limited to job-related knowledge, skills, experience, and location.
Benefits
- Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
- Awesome medical, dental and vision plans with heavy employer contribution
- Paid maternity leave and paternity leave programs
- Paid vacation, sick days and holidays
- Company funding for outside classes and conferences to help you improve your skills
- Contribution to student loan debt payments after the first year of employment
- 401(k) -- employees can start contributing immediately. After the first year, GOBankingRates matches your contribution up to 4% of your salary
A note about our new norm: The world has changed and we know it’s important to adapt and to do our part to do what's best for our team. Our number one priority is to have our team feel safe, balanced and connected. We’re committed to providing our teams with the best resources and tools to navigate this new virtual world that we’re living in. We've also reinvented the ways in which we recognize, celebrate, and engage with each other to keep our culture strong!
Here’s a peek into our world at GOBankingRates -
- Our teams are working remotely 100% for the foreseeable future. We’re in the digital media space, so we’re mobile and flexible!
- *Option to work from an office (if you need to get away!)
- Tools & resources are available to keep our team connected across North America. (JIRA, Trello, Slack, Zoom and so much more!)
- To keep our community engaged and connected, virtual team building events are held weekly and monthly.
- For wellness and balance, weekly virtual fitness classes such as yoga are available.
- To care for the local communities that we’re a part of across the U.S our team members host socially distanced philanthropic events every quarter.
- And most importantly, we’ve committed to consistent and transparent communication to help us all stay informed, engaged and to keep us on our path to success and #greatness.
We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
What We Do
GOBankingRates ia a leading personal finance destination educating our audience on their money in order to LiveRicher. Our expertise includes customer acquisition, education and awareness, audience targeting and expansion and distribution across our own properties as well as Comscore Top Financial publishing partners for Fortune 1000 brands and advertisers. GOBankingRates has been a growing and profitable digital business based in Los Angeles with offices in New York and Pennsylvania for almost a decade and a half.
GOBankingRates is unique as we build and scale our own consumer-facing websites with millions of monthly users as well as drive brand awareness and new customer acquisition for our Fortune 1000 advertisers.
We are a leading personal finance site that partners with most of the larger financial portals, including MSN.com, CNN, CNBC, BusinessInsider, Time/Money/Fortune and others to give our advertisers incredible reach across billions of monthly impressions for their ads, content, and video.
Our in-house Editorial and Design Teams create original content, articles, and tools daily for GOBankingRates.com and custom content for the brands that we work with.
Our intent-driven audience seeks out our award-winning personal finance content to educate themselves on their financial situation and how to take action to improve it, to save money when shopping, best opportunities for investing and loans as well as travel ideas and budgets.
Our Culture
The biggest asset we have is our Team. We promote an entrepreneurial, friendly, results-focused remote culture that applauds innovation and embraces change. Our smart, passionate and driven employees are constantly encouraged to reach higher and think outside of the box, while enjoying high levels of collaboration. Our core values are centered around The Four Agreements by Don Miguel Ruiz
Join Our Team
With an agile, diverse and highly skilled team, ConsumerTrack is confident about taking on toug
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