Media Buyer (Codefinity, EdTech)

Genesis is a co-founding company that builds global tech businesses with outstanding entrepreneurs from CEE.
We're one of the largest global app developers. Apps of Genesis companies have been downloaded by more than 300 million users globally and are used by tens of millions of users monthly.
Genesis has co-founded now independent tech companies such as Jiji, BetterMe, and Headway. We've launched and are currently developing successful projects, such as OBRIO, Universe, AMO, Boosters, and others.
Codefinity was founded in 2021 and has been used by hundreds of thousands of people across the world to learn coding and software development.
Are you interested in participating in the development of a platform that will be used by millions of users around the world? Do you want to help thousands of people enter the world of programming, data analysis, machine learning? Do you want to work in a team where your opinions and ideas really matter? If your answer to all the questions is yes, it's a match!
We are looking for a proactive Head of Media Buying who can bring fresh ideas to the table, isn't afraid to take risks, and is excited about the opportunity to make a massive impact on our business. The ideal candidate is mindful of creative, but also very analytical. Data must ultimately drive your decision-making process. You want to make an impact that you can truly measure. If you are a marketing guru with a can-do attitude and a knack for inspiring others, we want to hear from YOU.

Requirements:
At least 2 years of experience in digital marketing, with a focus on Facebook Advertising (Google/ Tiktok/ others a Plus)
Experience managing budgets over $100,000/mo.
In-depth understanding of the general principles of user acquisition and performance marketing
Strong analytical skills and ability to make data-driven decisions
English upper intermediate or higher
Responsibilities:
Responsible for defining, implementing, and owning an end-to-end marketing strategy across all channels
Be hands-on in creating a web experience that increases traffic and engagement, improves conversions, creates pipeline, and ultimately revenue
Launch, measure performance and optimize digital marketing campaigns (primarily Meta)
Identify and explore new digital marketing opportunities and channels to drive growth.
Analyze campaign performance data and provide insights and recommendations to optimize campaigns and drive results.
Manage and motivate a team of marketing professionals, including setting goals and objectives, providing guidance and support, and conducting performance evaluations.