Media Buyer - Alternative Platforms

Decentralized Masters is at the forefront of DeFi education globally. In just two years, we’ve grown from a pioneering pair of co-founders to over 80 dedicated professionals. Today, we are recognized as one of the fastest-growing enterprises in the sector, with industry insiders predicting our evolution into a unicorn company by 2030. Operating on a bootstrapped model, we’re on track to achieve $50M in revenue this year alone.

We’ve empowered over 2,000 investors to break into the DeFi world. At Decentralized Masters, we don’t just educate—we build powerful communities, leverage cutting-edge tech, and create deep-rooted financial strategies to help our members thrive in the Web3 ecosystem.

Our vision is to create the largest and most influential DeFi ecosystem the world has ever seen. And it starts with you.

We’re looking for a Media Buyer who specializes in alternative ad platforms like native ads (e.g. Taboola, Outbrain), discovery ads (e.g. Google Discovery), and TikTok ads.

This role is ideal for someone with proven experience outside the traditional Facebook/Google ad bubble, who thrives in testing and scaling media buying strategies across newer or less saturated platforms. Your goal will be to drive top-of-funnel traffic, generate leads, and scale profitable ad campaigns to support our high-ticket DeFi programs.

• Strategically plan, launch, and scale campaigns across native platforms, discovery ads, and TikTok Ads Manager.
• Manage ad budgets exceeding $50K/month, optimizing for CAC, ROAS, and lead quality.
• Continuously test creatives, headlines, placements, hooks, and audiences to identify scalable angles.
• Stay ahead of platform changes, trends, and compliance policies to ensure ad longevity and performance.

• Analyze campaign data across platforms to inform strategy and make rapid improvements.
• Run A/B tests on ad formats, targeting, and funnels.
• Track KPIs daily, identifying winning creatives and optimizing based on funnel drop-off and conversion events.

• Work with our funnel and content teams to ensure landing pages and VSL funnels align with ad messaging and user intent.
• Provide insights into funnel performance and collaborate to improve lead quality and CPL.

• Provide briefs and feedback to our copywriters and designers for scroll-stopping creative tailored for TikTok and native platforms.
• Understand the psychology of users on each platform and adapt creative accordingly.

• 2+ years experience managing campaigns on TikTok Ads Manager, Taboola, Outbrain, or other native/discovery platforms.
  Strong grasp of top-of-funnel lead generation tactics for high-ticket offers (especially VSL/call funnel formats).
• Demonstrated success scaling ad campaigns profitably to $50K+ monthly budgets.
• Deep understanding of platform-specific nuances like creative fatigue, clickbait rules, CTR optimization, and compliance.
• Data-driven decision-making style with comfort working across Google Sheets, attribution tools (e.g. Hyros, Triple Whale), and analytics dashboards.
• Experience collaborating with creative teams to develop high-performing ad concepts.
• Knowledge of the DeFi, crypto, or financial education space is a strong plus.

What do we offer you?

• Competitive salary package
• Full-time/40 hours a week
• Unlimited PTO
• Flexible work schedule
• Team off-sites
• Young & dynamic culture with team members across 25+ countries
• Fully Remote with a very supportive team. You have the ability to work from anywhere in the world!
• Direct impact on business growth and advertising innovation.
• Freedom to experiment with newer ad platforms, tools, and strategies without bureaucracy.

Ready to Join the Revolution?

If you're ready to unleash your creativity, shape the future of finance, and make a meaningful impact, we want to hear from you! Apply now to join our team at Decentralized Masters and be part of something truly extraordinary.