Media Analyst

Posted 24 Days Ago
Be an Early Applicant
Toronto, ON, CAN
In-Office
Junior
AdTech • Marketing Tech • Social Media
The Role
Plan, run, and optimize digital media campaigns across platforms (Google, Facebook, Amazon, etc.), manage budgets and pacing, produce campaign reporting and insights, collaborate with planners and progressively communicate optimizations to clients, and help train new Media Analysts.
Summary Generated by Built In

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies. 


In A Nutshell:

Our Media Analysts plan, run, and optimize media campaigns across various digital platforms (ie Facebook, Google, Amazon, LinkedIn, etc.)  They ensure the performance and execution of our client's campaigns are running as efficiently as possible constantly working to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients.  

What You’d Do:

  • Bid and place campaigns within various digital platforms (ie: Google, Facebook, Amazon, etc) and manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
  • Ensure campaigns are pacing according to the media plan by monitoring performance and making changes when necessary.
  • Manage campaign budget across various platforms daily, weekly, and on a quarterly basis.
  • Collaborate with Media Planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement.
  • Gradually work up to communicating with clients making recommendations by calling out key insights from campaign reports to optimize performance.
  • Assist with client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, high-touch optimizations, reporting.
  • Assist in the training and development of new Media Analysts onboarding to the Media team.

What You’ve Got:

  • Internship or 1 year experience working within Media Buying or Planning 
  • Advanced skills in Excel including pivot tables, V-Look Ups, and macros.
      • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
      • Amazon 

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful.  The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.

Skills Required

  • Internship or 1 year experience in Media Buying or Planning
  • Advanced Excel skills including pivot tables, VLOOKUP, and macros
  • Experience working with digital/social ad platforms (Facebook/Instagram, Google, Amazon, LinkedIn, Twitter, Snapchat, Pinterest, TikTok)

VaynerMedia Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about VaynerMedia and has not been reviewed or approved by VaynerMedia.

  • Leave & Time Off Breadth Time off is considered broad, with substantial PTO and major holidays, and in some cases “unlimited” vacation policies. This breadth is often highlighted as a meaningful part of the overall package.
  • Retirement Support Retirement support is reinforced by a 401(k) with employer matching and accessible plan administration. Past matching contributions indicate tangible investment in employee savings.
  • Parental & Family Support Parental leave includes fully paid time for primary and secondary caregivers with a phased return-to-work period. These elements signal family-friendly support within the package.

VaynerMedia Insights

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The Company
HQ: New York, NY
1,232 Employees
Year Founded: 2009

What We Do

VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently. We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.

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