Samba TV

Measurement Partner, International

Reposted 4 Days Ago

Be an Early Applicant

Sydney, New South Wales, AUS

In-Office

Senior level

AdTech • Machine Learning

The Role

The Measurement Partner will lead campaign measurement studies, manage research projects, build relationships with clients, and drive the adoption of measurement solutions in Australia.

Summary Generated by Built In

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

Samba TV is expanding its measurement capabilities in the Australian market, and we're looking for a Measurement Partner to be at the forefront of that growth. In this role, you will own the full lifecycle of campaign measurement studies — from feasibility and study design through to analysis and client-ready report delivery — across Samba TV's growing portfolio of media, advertising, and publishing partners in APAC.

This is a high-impact individual contributor role for a measurement professional who thrives at the intersection of product, data science, client partnership, and market development. You'll serve as Samba TV's primary measurement subject matter expert in Australia, driving adoption of our ad effectiveness solutions while helping build the local norms and benchmarks that will define our regional narrative for years to come.

WHAT YOU'LL DO

Own and execute end-to-end campaign measurement studies from feasibility assessment through to report delivery, across key media, advertising and publishing partners
Manage multiple simultaneous research projects across various types of media platforms including social, digital streaming, DOOH, DSPs, and SSPs
Understand the tactic-level nuance of each platform (i.e. targeting capabilities, ad formats, objectives) to create specific and bespoke insights aligned to campaign performance
Serve as the main point of contact and build strong relationships with Marketing Science and Analytics teams at key publishers, platforms and agencies across primary markets
Drive adoption of Samba TV's measurement products among new and existing partners in the Australian market
Catalog feedback about our measurement solutions from external stakeholders and relay actionable insights to our product and engineering teams
Help make inroads with new potential customers, serving as a subject matter expert on methodology, report deliverables, and tactical setup
Assist in building Australia-specific norms, narratives, and benchmarks to demonstrate the effectiveness of Samba TV's measurement solutions in a local market context
Develop and improve existing measurement processes to create efficiencies focused on scale across the APAC region

WHO YOU ARE

BA/B.Sc in Statistics, Mathematics, Psychology, Marketing, Data Analytics, or a related field
5+ years of experience in digital advertising measurement at either a brand direct, agency, or platform analytics level, or experience working with ad effectiveness vendors delivering reach and frequency, brand lift, or sales lift studies
Expertise in ad effectiveness research studies and a strong understanding of the digital marketing landscape in Australia, including relationships between platforms, agencies, and brand teams
Comfortable managing large data sets using R, SQL, Python, or similar tools
Ability to work independently and take ambiguous inputs to develop repeatable, scalable processes
Strong understanding of statistical analyses and measurement study design using control/exposed methodologies
Expertise in project management, supporting multiple deliverables simultaneously at different stages of the process
Keen eye for detail in building and QAing reports while ensuring on-time delivery to clients
Experience with streaming and digital video measurement methodologies, with knowledge of the Australian broadcast and streaming landscape (e.g. BVOD, SVOD, FTA) considered a strong advantage
Confident communicator with a track record of building and maintaining client relationships in the Australian market
Familiarity with local Australian data and measurement ecosystem (e.g. OzTAM, Nielsen, IAB Australia standards) is a plus
Ability to work effectively across time zones as part of a global team spanning EMEA, APAC, and North America

#li-ch1

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.

Skills Required

BA/B.Sc in Statistics, Mathematics, Psychology, Marketing, Data Analytics, or a related field
5+ years of experience in digital advertising measurement
Expertise in ad effectiveness research studies
Comfortable managing large data sets using R, SQL, Python, or similar tools
Strong understanding of statistical analyses and measurement study design
Experience with streaming and digital video measurement methodologies

View all jobs at Samba TV

View Samba TV Profile

Report Job

Am I A Good Fit?

beta

Get Personalized Job Insights.

Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company

HQ: San Francisco, CA

318 Employees

Year Founded: 2008

What We Do

Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.