Job Title: Measurement Operations Analyst
Location: Remote - US Only
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About the role
As a Measurement Operations Analyst, you will be responsible for owning all technical and operational aspects of campaigns for the Measurement portion of the business. You will work across multiple systems and teams both internally and externally to ensure optimal results with minimal friction. In this role, you will be working closely with Sales, Measurement Account Managers, Publishers, Agencies and Brands to ensure proper asset implementation and uncover any issues by troubleshooting quickly to resolve. You will also help QA, test, and collect feedback to help shape and build the right products for our business and clients.
Your daily impact as a Measurement Operations Analyst
- Support and work in conjunction with Measurement Account Management team as technical expert on the portfolio of measurement product offerings
- Quality assurance and client facing publisher support of 3rd party tags for implementation- streamlining processes to avoid inaccurate results/corrupt data
- Identifying and troubleshooting discrepancies to resolution
- Subject Matter Expert of measurement dashboards, platforms and pixel generation to support teams cross-functionally in campaign execution
- Technical support partnering with brands and agencies to onboard pixel implementation on websites through testing and validation of custom website measurement product offerings
- Certification/Onboarding of new Publisher Partners
- Reporting oversight to monitor and ensure clean data
- Provide custom/ad-hoc reporting to internal and external parties
Your experience and expertise
- 3+ years work experience in Ad Ops or similar role
- 1+ year(s) client facing experience is preferred
- Proficient in Excel and/or quantitative analysis
- Working knowledge of HTML/JavaScript
- Familiarity with multiple DSPs (ie. DV360, TTD, etc.) and 3rd Party Asset/Tracking providers (ie. DV360, DoubleVerify, MOAT, etc)
- Familiarity with AI tools
- Experience with debugging tools. ie. Charles Web Debugging Proxy, Fiddler, etc.
- Experience with website and cross-device tagging and tracking
- Experience with Clean Room environments is a plus
- Experience in SQL is a plus
Benefits Summary
- Competitive salary, stock options, flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Paid Paternity & Maternity Leave
For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts the Targeted Base Salary Range for this role is $71,000 -$78,000.
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
At InMarket we are committed to a culture that supports diversity, inclusion, belonging and equal opportunity. We celebrate all people and believe everyone deserves respect regardless of race, gender, sexual orientation, backgrounds, experiences, abilities or beliefs.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
Skills Required
- 3+ years of work experience in Ad Operations or a similar role
- 1+ year of client-facing experience
- Proficiency in Excel and/or quantitative analysis
- Working knowledge of HTML and JavaScript
- Familiarity with multiple DSPs, such as DV360 and The Trade Desk
- Familiarity with third-party asset and tracking providers, such as DoubleVerify and MOAT
- Familiarity with AI tools
- Experience with debugging tools, such as Charles Web Debugging Proxy or Fiddler
- Experience with website and cross-device tagging and tracking
- Experience with clean room environments
- Experience with SQL
What We Do
InMarket is the leader in 360-degree consumer intelligence and real-time activation for thousands of major brands. Since 2010, InMarket has helped its partners to better understand who their customers are, why they make decisions and where to most effectively reach them. Through InMarket's location-based advertising suite, brands activate real-time digital advertising in the moments that matter, generating powerful results that outperform traditional digital advertising by 6.5x (Google Ads Mobile Benchmark for Average CTR, 2019). InMarket, awarded Best Mobile Marketing Platform at the 2019 Digiday Awards, has offices in Los Angeles, Bentonville, Chicago, and New York.
