Your new role – Insight & Outcomes Manager
The Insight & Outcomes Manager plays a pivotal role in bringing our ad effectiveness and outcomes offering to life. Owning the go-to-market strategy and delivery, this role sits at the sweet spot between product, data and commercial teams – making sure our measurement solutions are positioned clearly understood and confidently used by teams, agencies and clients alike.
Acting as the bridge between complex data and real-world impact, the role leads stakeholder communication and market activation, translating insight into stories that matter commercially. It champions high-quality analysis and outcomes, working closely with clients and agencies to deliver outputs that are robust, actionable and genuinely drive business results. In short, it helps ensure our campaigns don’t just look good – they work harder and deliver impact where it counts.
Key Responsibilities
Own the delivery of measurement and outcomes outputs, managing client and agency engagement to ensure insights are robust, actionable, and commercially impactful.
Own the day-to-day go-to-market strategy for ad effectiveness measurement and outcomes products, driving adoption and understanding across internal specialists, agencies, and clients.
Deliver high-quality ad measurement analysis that translates data into commercially actionable insights for internal teams, agencies, and clients.
Partner closely with sales teams, marketing, and product teams to ensure clear positioning, aligned timelines, and the right assets are in place for successful product launches and ongoing market activation.
Lead stakeholder communications across product, data, commercial, and external partners, ensuring strong feedback loops and alignment on priorities and performance.
Translate complex ad measurement data and insights into clear, engaging, and commercially relevant narratives for a range of audiences.
Develop documentation, playbooks, and training materials to enable consistent messaging and understanding across the business.
Monitor adoption, usage, and performance of go-to-market initiatives, refining product positioning to remain relevant, differentiated, and compelling.
What You’ll Love About This Role
Think Big – Elevates measurement from reporting to a strategic growth driver, proving how campaigns deliver bigger, more meaningful impact.
Own It – Takes clear ownership of outcomes, leading with confidence and accountability to deliver trusted, commercially relevant measurement.
Keep It Simple – Cuts through complexity to turn data into clear, actionable insight that’s easy to understand and easy to act on.
Better Together – Brings product, data, commercial teams, agencies and clients together to deliver stronger outcomes through true collaboration.
What You’ll Need
Strong experience in go to market planning, product marketing, media strategy or a similar commercial/insight role.
Ability to simplify and communicate complex analytical or measurement concepts, including a strong understanding of regression analysis and Adstock
A keen understanding of media effectiveness, audience planning, or marketing analytics.
Excellent stakeholder management skills with experience working across multiple teams.
A data driven approach with the ability to interpret results and extract meaningful narratives.
Strong presentation skills and confidence engaging with agencies and senior clients.
A proactive, curious mindset with a passion for building impactful, scalable solutions
Within your first few months, you will have:
Developed a strong understanding of the Global portfolio, with a particular focus on Ad Effectiveness and Outcomes products.
Created and executed clear go-to-market plans for new feature launches and evolving propositions.
Built trusted relationships with commercial leads, agencies, and internal product stakeholders.
Delivered insight-led recommendations informed by early client campaign analysis.
Produced and rolled out training and enablement materials to drive consistent understanding across teams.
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What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
