Samba is building the future of cross-channel media measurement, and we are seeking our next rockstar Measurement Analyst to build with us!
Samba is an AI-forward data, measurement, and technology company. Using billions of signals from smart TVs, data partners, and the open web, we connect what media people watch and consume with what they do online and the real world. We use this information to help the world’s leading brands make data-informed decisions in content planning, media planning, audience activation, content and ads measurement, and more.
At Samba, Measurement Science is a service organization responsible for using Samba data, measurement, and insights to add value to our customers. The organization is aligned into four verticals: Measurement Partners, Insights, Strategic Initiatives, and Technical Measurement Operations. The Data Analyst role sits in the Technical Measurement Operations team, and provides support cross-functionally to all Measurement Science team members. The role reports to the VP Measurement Science.
What You'll Do
- Analyst Tasks
- Extract data from Samba databases (e.g. conversion rate by audience segment).
- Perform custom matches and/or joins from disparate sources (e.g. ad exposure files from a publisher, conversion data from a measurement partner, and panel weights from the Samba measurement panel).
- Exploratory analysis and statistics (e.g. drivers analysis to identify what the key drivers were of campaign performance, content viewership, or other metrics.
- Visualize data to make it more accessible internally and externally.
- Administrative Tasks
- Independently manage, maintain, and execute the JIRA board ticketing system.
- Define mechanisms (e.g. weekly standups, office hours) to manage workflows.
- Incorporate AI into workflows and outputs and turn common requests into repeatable processes (e.g. templates, workbooks).
Who You Are
- The James/Jayne Bond of Data Analysis
- Sophisticated technical mastery of SQL, Python, Databricks, BigQuery
- Cool under pressure - thrives in tackling high-stakes, complex data challenges.
- Resourceful in problem solving - enjoys working independently to solve issues.
- Unconventional - does things as they should be done, not have been done.
- Goal-oriented - relentlessly driven to achieve goals and team success.
Required Skills & Experience
- 4-8 years of experience in a technical data analyst role.
- Absolute technical fluency in SQL, Python, Databricks, BigQuery.
- Capabilities in statistical analyses, modeling, and exploratory data investigations.
- Strong communication skills, obsessively organized, meticulously detail-oriented.
- Knowledgeable in how to leverage AI tools to improve efficiency, accuracy, and workflows.
Preferred Skills & Qualifications
- Experience in adtech and/or media, marketing, or measurement analytics.
- Experience independently managing JIRA or similar ticketing and prioritization systems.
- Experience identifying opportunities for scaling common asks into repeatable processes.
Skills Required
- 4-8 years of experience in a technical data analyst role
- Technical fluency in SQL, Python, Databricks, BigQuery
- Capabilities in statistical analyses and exploratory data investigations
- Strong communication skills
- Knowledge of AI tools for improving workflows
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
