Responsibilities
- Own and execute the end-to-end campaign measurement studies from feasibility assessment to report deliverables
- Manage multiple simultaneous research projects across various types of media platforms including social, digital streaming, DOOH, DSPs and SSPs
- Understand tactic-level nuance of each platform (i.e. targeting capabilities, ad formats, objectives) to create specific and bespoke insights aligned to campaign performance
- Serve as the main point of contact and build strong relationships with Marketing Science teams at key publishers and platforms
- Drive adoption of measurement products among new and existing customer sets
- Catalog feedback about our measurement solutions from our external stakeholders to our product and engineering teams
- Help make inroads with new potential customers serving as a subject matter expert on methodology, report deliverables, and tactical setup
- Assist in building regional and client-specific norms and narratives to demonstrate the effectiveness of Samba TV’s measurement solutions
- Develop and improve existing measurement processes to create efficiencies focused on scale
Qualifications
- BA/B.Sc in Statistics, Mathematics, Psychology, Marketing, Data Analytics or related field
- 5+ years experience in digital advertising measurement at either a brand direct, agency, or platform analytics or experience working with ad effectiveness vendors that deliver reach and frequency, brand lift, sales lift etc. reports
- Expertise in ad effectiveness research studies, digital marketing landscape and relationships between platform, agency, and brand teams
- Comfortable managing large data sets using R, SQL, Python
- Ability to work independently to take ambiguous inputs and develop a repeatable process for other team members to follow
- Strong understanding of statistical analyses and measurement study design using control/exposed methodologies
- Expertise in project management simultaneously supporting multiple deliverables at different stages of the process
- Keen eye for detail in building and QAing reports while also ensuring on-time delivery to clients- Experience with streaming and digital video measurement methodologies
- Confident communicator with a track record of building and maintaining client relationships
- Global perspective and experience working with agencies, brands, and publishers in the EMEA region
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What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
