Mass Maket Sales Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

The main objective of the Mass Market Sales Manager is to drive profitable sales growth through value creation, this person will be focused on and deliver real value by identifying the areas where we can get most impact in market, like channel strategy, POS execution and capability development.

Development and execution of sales strategy in Mass Market Trade Channel to achieve distribution, visibility and sales objectives aligned with BU initiatives and local needs.

Ensure effective brands support in the trade and excellence in POS execution leading to increased HALEON market shares.

Develop the Sales Team Capabilities to ensure they can manage properly the customers at all levels: P&L, Promo Plan, taylor made activities, NRM, Annual Agreements, International negotiations.

Ensure HALEON business targets delivery by a motivated and engaged Mass Market Sales Team, having the right people in the right place.

This role ensures brilliant execution, strong customer partnerships, and alignment with Haleon’s purpose of delivering everyday health with humanity.

Key Responsibilities

• Understanding, prioritizing and selecting the best channels and customers and defining the strategies and tactics to achieve our goals within them. Defining the optimum route to market to efficiently and effectively make our products available to shoppers.

• Ensuring we get the best return for our trade investment (Gross to Net) and are driving appropriate pricing leverage through our trade terms and promotion investment

• Define commercial approach/policy (Trade Terms) and monitor implementation throughout the year ensuring channel P&L.

• Working with customers to optimise category performance and achieve winning distribution, right range and assortment, merchandising and in-store shopper initiatives.

• Ensuring effective management and engagement with our key accounts to plan, build and execute in-store against mutually agreed priorities ensuring continued review through KPI measurement.

• Select and attract people, train and motivate to constantly attain high standards of performance.  Inspire and engage teams to drive growth while upgrading capabilities and fostering talent development.

• Active member of the Leadership Team, providing transparent and timely input on market situation, competition activities and Haleon’s performance as necessary

• Comply with Haleon policy and legislation. Ensure proper communication and adherence to the sales team.

• Support Finance and actively managing customer relationship assuring a healthy DSO at customer agreed levels through a structured monthly review process

Qualifications and skills

• University degree in economics or business administration.  An MBA will be considered a plus.

• High English Level, Portuguese native.

• +8 years of experience as a sales management and key account mgt experience in FMCG. Preferably already National Account Manager, Sales mgr or senior Key Account manager.

• Knowledge of current local customers.

• Awareness of commercial landscape and levers beyond Sales, contributing to growth and performance.

• Identifying penetrating and actionable insights. Ability to identify opportunities and execute effectively for competitive advantage.

• Strategic Planning, developing an inspiring vision and medium-long term plan

• Selling and negotiation, leveraging customer/expert understanding to develop and agree solutions that reach agreed goals.

• Category Development, working in a win-win partnership with key customers and experts to drive sales and profit in the category by satisfying consumer and shopper needs

• Customer Business Planning. Leveraging customer/shopper understanding to develop insight-led joint business plans that deliver a step-change in category performance

• Executional Excellence. Delivering world class execution of the customer business plan to achieve brand/category growth

• Commercial Excellence: Applying rigorous commercial principles and embed NRM to guide and support decisions so that they are profitable and deliver return on investment.

• Build trusting relationships internally and externally.

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.