At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We’re Australia’s only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We’re incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.
Job DescriptionGYG is investing heavily in its digital and martech capability. The Martech & Innovation Specialist is the person who keeps the stack running, the data flowing, and the innovation pipeline moving - owning platform operations, attribution infrastructure, and marketing technology pilots that will compound GYG's competitive advantage.
What You'll Do
- Own the day-to-day operation of key elements of GYG's martech stack, including the CDP, tag management, marketing automation integrations, and identity resolution
- Configure platforms, manage data flows, and coordinate vendors to keep the stack reliable and performant
- Build and maintain the data architecture and pipes that power marketing data
- Build audiences for downstream targeting, support lifecycle marketing and personalisation initiatives, and ensure measurable outcomes.
- Own data governance for marketing data, ensuring quality, consistency, and clear documentation
- Manage privacy and consent compliance across platforms
- Own and execute the AI and innovation roadmap within marketing, running proofs-of-concept and pilots from idea through to evaluation
- Drive internal AI enablement, upskilling the marketing team to use AI tools confidently and responsibly
- Evaluate emerging vendors and technologies, building evidence-based cases for adoption, scale, or exit
What You'll Bring
- 4+ years experience in martech, marketing operations, or a related digital or data role
- Hands-on experience operating core martech platforms such as a CDP, tag management, marketing automation, and identity resolution tools
- Demonstrated experience setting up or maintaining marketing attribution and marketing data architecture
- Demonstrated experience with event and event properties, segmentation and personalisation
- Experience using AI tools and helping others adopt them, and running AI or technology pilots, proofs-of-concept or vendor evaluations
- Strong problem-solving skills and the ability to work across both technical and marketing teams
- Excellent communication skills, with the ability to translate between technical and marketing audiences
- Degree in Marketing, Business, Data, or a related field, or equivalent experience
What You'll Love
- Join one of Australia's fastest-growing restaurant companies
- Real influence in a marketing function that's investing heavily in its capability
- Annual short-term incentive scheme
- GYG restricted shares, earned each year through our long-term incentive scheme
- Up to 5 weeks of annual leave each year (ask us how)
- Paid parental leave
- The chance to one day become a franchisee and own your own GYG restaurant
- A vibrant Surry Hills office, a short walk from Central Station
Interested? Apply now to start the conversation.
Skills Required
- 4+ years experience in martech, marketing operations, or a related digital or data role
- Hands-on experience operating core martech platforms (CDP, tag management, marketing automation, identity resolution)
- Experience setting up or maintaining marketing attribution and marketing data architecture
- Experience with event tracking, event properties, segmentation and personalisation
- Experience using AI tools and running AI or technology pilots, proofs-of-concept, or vendor evaluations
- Strong problem-solving skills and ability to work across technical and marketing teams
- Excellent communication skills; able to translate between technical and marketing audiences
- Degree in Marketing, Business, Data, or related field, or equivalent experience
What We Do
Guzman y Gomez (GYG) is one of Australia's fastest-growing Quick Service Restaurant (QSR) businesses, delivering clean, fresh, made-to-order, Mexican-inspired food. Since opening its first restaurant in Sydney in 2006, GYG has expanded globally to over 200 restaurants. The company is on a mission to reinvent fast food for the better, changing the way the masses eat one burrito at a time.
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