MarTech Enablement Director

ABOUT FANDUEL

FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

Fanduel is looking for a Director, Martech Enablement to lead exploration and adoption of new technologies that drive customer retention efforts. You will play a key role on the Marketing Technology team, overseeing a portfolio of technology that delivers cutomer acquisition and retention experiences through behavioral segmentation strategy, innovative usage of content and orchestration tools to optimize assets for our customers. You will collaborate with multiple departments within the company including, but not limited to Marketing Startegy, Promotions, Brand, Commercial, Data Science, Product, and Customer Service to efficiently acquire new customers. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

THE GAME PLAN
Everyone on our team has a part to play

• Drive change management, technology transformation and user adoption of marketing technology platforms that position FanDuel for industry leadership
• Be a key stakeholder for Customer Marketing, Technology, and Product teams to ensure capabilities are introduced and leveraged by operating teams
• Drive innovation through development of technology integrations, and advancement of marketing channel execution to support varying business unit needs
• Support commercial, marketing leadership and other stakeholders through cohesive documentation and consultation of tech stack features and capabilities to drive new and innovative messaging opportunities

THE STATS
What we're looking for in our next teammate

• 5 years plus experience in marketing technology, transformation, and innovation leadership in a leadership role.
• Expertise in developing sophisticated and personalized customer marketing campaigns via platforms such as Braze, Segment, Optimove, promotional/offer management platforms and data warehouses.
• Strong collaboration skills and experience managing multiple stakeholders across products
• Demonstrated experience driving ideas and operations adoption through coaching, influence, and collaboration.
• Familiarity with OKR goal setting framework to drive team and company objectives
• Experience with Project Management platforms such as Asana, Monday.com, JIRA, etc

PLAYER BENEFITS
We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting and fun environment committed to driving real growth
• Opportunities to build really cool products that fans love
• Mentorship and professional development resources to help you refine your game
• Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another 

FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!”  We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.  We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance.  Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

The applicable salary range for this position is $166,000 - $207,000 which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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