At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Aetna is seeking a highly skilled and experienced MarTech developer to help develop tools within Salesforce Marketing Cloud (SFMC), design future-proof architecture for system integrations, and partner with Data Science to deploy GenAI and content optimization solutions.
Driving member behavior change is a critical strategy in Aetna's mission to offer our members affordable health benefits coverage and access to quality care. This position is directly responsible for executing behavior change messaging campaigns that improve member health outcomes and lower total cost of care.
POSITION SUMMARY
Aetna is seeking a highly skilled and experienced MarTech developer to join our dynamic team. As a MarTech Developer, you will be responsible for developing tools within Salesforce Marketing Cloud (SFMC), designing future-proof architecture for system integrations within SFMC and between other CRM platforms, and working with various stakeholders to ensure smooth adoption of owned applications and tools. This includes partnering with Data Science to deploy GenAI and custom optimization solutions. The ideal candidate will have a strong background in platform architecture, email building, web application development, and mobile communication technologies, with a focus on delivering high-quality, reliable solutions that meet global regulatory standards. You’ll be part of multiple teams that are innovating in the digital marketing space.
Fundamental Components:
- Work within SFMC, have a strong grasp of HTML, CSS, JavaScript, and a strong grasp of SFMC-specific tech such as AMPscript, SSJS, and a fundamental understanding of GTL
- In partnership with our data engineering team, develop architecture that allows our campaign teams to inject and extract data from various systems
- Develop and maintain integrations with SFMC and other relevant systems
- CRM platform management, development, and administration
- Manage data effectively, including data querying and management using SQL
- Support development or deployment of APIs and integrations with other internal systems
- Test and debug API requests to ensure functionality and security
Required Qualifications:
- 3+ years of experience in platform architecture and web application development
- Experience with Salesforce Marketing Cloud (SFMC) and its components
- Strong background in mobile communication platforms and SMS technologies
- Strong background with ESPs and email development, testing, and deployment
- Strong background with HTML and CSS
- Experience with REST API development and usage
- Proficiency with JavaScript and SFMC-related server-side scripting (AMPscript, SSJS, GTL)
- Extensive knowledge of SQL for data management and querying
- Experience with API testing tools like Postman
- Strong problem-solving, communication, and collaboration skills
Preferred Qualifications:
- Relevant certifications in Salesforce or other technology platforms
Education:
- Bachelor’s degree in Computer Science, Information Technology, or a related field or equivalent education/experience.
- Preferred: Advanced degree in a related field or relevant certifications.
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$72,360.00 - $159,120.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 07/31/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
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What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners.
Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
