- Design the integration architecture across CRM, Marketing Cloud, CDP/Data Cloud, web, and analytics platforms to enable seamless customer journeys.
- Define audience segmentation, data activation, and campaign automation strategies in partnership with client marketing and data teams.
- Lead the implementation and program execution of marketing automation, CRM, and ancillary platforms including deployment, integration, and admin-level consulting.
- Build advanced lead scoring, lifecycle, and trigger-based program frameworks that align journeys, triggers, and KPIs.
- Establish governance for marketing data models, consent management, API usage, and data hygiene.
- Develop revenue-focused reports and actionable insights that account strategists and client marketers can use to advance their programs.
- Recommend and implement MarTech stack enhancements aligned with client growth, including ABM, preference centers, microsites, event management, and marketing/sales/service data integration.
- Translate client goals into work breakdown structures with clear milestones, timelines, and deliverables.
- Prototype and troubleshoot a wide range of issues: deliverability, duplicate record management, third-party integration syncs, responsive design, and accessibility across MarTech assets.
- 10+ years in marketing technology architecture, marketing operations, or CRM integration.
- Hands-on expertise with Salesforce Marketing Cloud and/or Marketo, plus solid Salesforce CRM (Sales Cloud / Account Engagement) experience.
- Strong understanding of first-party data strategy, CDP concepts, identity resolution, and API integrations.
- Proven ability to translate marketing goals into technical automation frameworks and scalable architectures.
- Experience leading client-facing engagements, defining outcomes, managing expectations, and delivering on time across cross-functional teams.
- Solid grounding in demand generation, lifecycle marketing, marketing analytics, and data hygiene.
- Exceptional oral and written communication, including the ability to discuss technical concepts with non-technical executives.
- Analytical mindset, with fanatical attention to detail and a quick-learner orientation.
- Experience with Salesforce Data Cloud, Journey Builder, and Marketing Cloud Personalization.
- Familiarity with attribution modeling and marketing analytics platforms (GA4, Adobe Analytics, Tableau, Power BI).
- Working knowledge of Microsoft Dynamics 365, HubSpot, or Adobe Experience Cloud.
- Understanding of privacy and consent frameworks: GDPR, CASL, CCPA.
- Experience in retail, financial services or energy and utilities verticals.
- Salesforce, Marketo, or equivalent platform certifications.
Skills Required
- 10+ years in marketing technology architecture, marketing operations, or CRM integration.
- Hands-on expertise with Salesforce Marketing Cloud and/or Marketo.
- Solid Salesforce CRM experience.
- Strong understanding of first-party data strategy, CDP concepts, identity resolution, and API integrations.
- Experience leading client-facing engagements and delivering on time across cross-functional teams.
What We Do
@TechBlocks we power the software defined industries (SDI) of today and tomorrow. We are a software engineering and consulting firm. We build modern digital value chains and businesses reimagined to create frictionless experiences for innovative monetization methods and drive unforeseen efficiencies. We are known to build world class custom platforms and products that are cloud native for some of the worlds largest brands. We are the go to technology partners for born in digital businesses that grew with us from "Concept to Commercialization" and have revenues between $100M - $10B. We help modern businesses transition just from a technology outsourcing mentality to help create globally distributed digital COEs and mature them. Our converged COEs that we create in partnership with our clients help power software factories that are extremely dynamic. We have created modern digital COEs and factories that are created with a single minded goal to future proof our clients businesses. Everything we do is centred around two philosophies and practices - Design Thinking and Lean Engineering. Whether it is building digital commerce platforms, marketplace for worlds largest retailers or smart utilities applications and products or digital health products/platforms that power wearables, patches or devices across healthcare landscape; we do it all with speed and sophistication that is unmatched in the industry
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