The Role
Lead Finovest’s marketing strategy, brand development, digital campaigns, content creation, lead generation, market research, events, analytics, reporting, and budget management. Collaborate with sales, product, customer support, and senior leadership to align marketing initiatives with company goals, strengthen brand visibility, acquire and retain clients, and optimize campaign performance and ROI.
Summary Generated by Built In
Key Responsibilities:
RequirementsQualifications:
Benefits
Develop and Execute Marketing Strategies
- Lead the creation and execution of comprehensive marketing strategies to enhance brand visibility, attract new clients, and retain existing customers.
- Design and implement marketing campaigns across various channels including digital, print, email, and social media, ensuring alignment with Finovest’s objectives and target audience.
- Lead the creation and execution of comprehensive marketing strategies to enhance brand visibility, attract new clients, and retain existing customers.
Brand Development and Positioning
- Oversee the development and management of the Finovest brand, ensuring consistent messaging and positioning across all platforms.
- Collaborate with senior leadership to establish and maintain the company’s brand voice and identity.
- Oversee the development and management of the Finovest brand, ensuring consistent messaging and positioning across all platforms.
Content Creation and Management
- Lead content development for all marketing materials including blog posts, newsletters, social media updates, case studies, white papers, and website content.
- Ensure all content is optimized for search engines (SEO) and resonates with target demographics.
- Lead content development for all marketing materials including blog posts, newsletters, social media updates, case studies, white papers, and website content.
Lead Generation and Client Acquisition
- Identify and implement lead-generation tactics that convert potential leads into clients, focusing on both B2B and B2C opportunities.
- Work closely with the sales team to ensure marketing efforts align with sales goals and target markets.
- Identify and implement lead-generation tactics that convert potential leads into clients, focusing on both B2B and B2C opportunities.
Market Research and Competitive Analysis
- Conduct market research to stay up-to-date on industry trends, customer preferences, and competitors' strategies.
- Analyze and report on competitors’ marketing activities and adapt Finovest’s strategies to maintain a competitive edge.
- Conduct market research to stay up-to-date on industry trends, customer preferences, and competitors' strategies.
Event Management
- Plan and manage corporate events, webinars, and seminars aimed at promoting Finovest's services and expanding the company’s client base.
- Coordinate speaking engagements and sponsorship opportunities that enhance the brand’s credibility.
- Plan and manage corporate events, webinars, and seminars aimed at promoting Finovest's services and expanding the company’s client base.
Analytics and Reporting
- Monitor and evaluate the effectiveness of marketing campaigns using KPIs, Google Analytics, and other reporting tools.
- Provide regular reports on marketing performance and ROI to senior leadership and recommend optimizations.
- Monitor and evaluate the effectiveness of marketing campaigns using KPIs, Google Analytics, and other reporting tools.
Budget Management
- Oversee and manage the marketing budget, ensuring campaigns are executed within budget and resources are allocated effectively.
- Oversee and manage the marketing budget, ensuring campaigns are executed within budget and resources are allocated effectively.
Collaboration and Cross-Functional Support
- Work closely with internal teams (sales, product, customer support) to ensure alignment of marketing activities with company-wide objectives.
- Serve as the main point of contact for all marketing-related initiatives and communications.
- Work closely with internal teams (sales, product, customer support) to ensure alignment of marketing activities with company-wide objectives.
RequirementsQualifications:
Education:
- Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
- Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
Experience:
- 5+ years of experience in marketing, with a minimum of 2 years in a managerial or leadership role. Experience in the financial services or investment industry is preferred.
- 5+ years of experience in marketing, with a minimum of 2 years in a managerial or leadership role. Experience in the financial services or investment industry is preferred.
Skills:
- Proven experience in digital marketing (SEO, SEM, social media, email marketing, and content marketing).
- Strong knowledge of marketing analytics tools (Google Analytics, HubSpot, SEMrush, etc.).
- Excellent communication, project management, and organizational skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Proven experience in digital marketing (SEO, SEM, social media, email marketing, and content marketing).
Traits:
- Creative, proactive, and results-oriented mindset.
- Strong team player with the ability to collaborate effectively across departments.
- Strong attention to detail and an ability to think strategically and analytically.
- Creative, proactive, and results-oriented mindset.
Benefits
- Innovative Environment: Work with a forward-thinking team that is committed to transforming the financial services landscape.
- Career Growth: Gain exposure to diverse areas of marketing while contributing to Finovest’s continued success and growth.
- Competitive Compensation: We offer a competitive salary, performance bonuses, and comprehensive benefits packages.
- Work-Life Balance: Enjoy flexible work hours and a collaborative, supportive team culture.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field
- 5+ years of marketing experience
- At least 2 years in a managerial or leadership role
- Experience in the financial services or investment industry
- Experience with digital marketing, including SEO, SEM, social media, email marketing, and content marketing
- Knowledge of marketing analytics tools such as Google Analytics, HubSpot, and SEMrush
- Excellent communication, project management, and organizational skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Master's degree or MBA
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The Company
What We Do
Finovest Group is a financial-services company serving individuals and communities, with experience in retail banking, private equity, project finance, and domestic and international real-estate development. It provides customized financial solutions and supports financial inclusion, particularly in rural India. Its offerings include gold loans, microcredit, real-estate, business, auto, and home loans, alongside broader banking, investment, insurance, and wealth-management services for clients and communities.
