The PPC Strategy Manager owns on-platform advertising strategy across Amazon, Walmart, and other emerging marketplaces, and is accountable for turning that strategy into execution with a team of two campaign specialists. This role sets the direction on where to invest, optimize and test then translates those decisions into a clear directive for the team executes against. This role also owns the relationships with marketplace advertising partners (Amazon, Walmart Connect, and others), using those relationships and platform roadmaps to stay ahead of new ad products, betas, and investment opportunities. Deep fluency in the advertising consoles is essential: this person knows what each platform can and cannot do and builds strategy that maps to real optimizations. The ideal candidate pairs marketplace advertising expertise with solid people leadership and a test-and-learn mindset that scales as Gorilla Commerce expands its omnichannel footprint.
About Gorilla Commerce
What We Do: We’re a leading e-commerce company focused on creating high-quality, affordable products that make everyday life easier.
Scale & Footprint: Headquartered in Norwalk, CT, Gorilla Commerce is a Top 10 Amazon U.S. seller with rapid growth and expanding into an omnichannel presence.
Industry Differentiator: Known for our flagship brand, Gorilla Grip, we combine creativity with data-driven insights to deliver obsession-worthy products.
Culture Highlights: Fast-paced, collaborative, and customer-focused environment where innovation and growth thrive.
Impressive Growth: We’re a rapidly growing e-commerce company with ambitious plans to expand our reach and evolve into a true omnichannel business.
What You'll Do
- Set marketplace advertising strategy: Own on-platform advertising strategy across Amazon, Walmart, and other emerging marketplaces — defining where to invest, where to pull back, and how spend maps to growth and profitability goals by category and product lifecycle stage.
- Own marketplace partner relationships: Serve as the primary point of contact for Amazon, Walmart Connect, Target Plus, and other marketplace advertising partners; leverage those relationships to surface new ad products, betas, and investment opportunities, and bring platform roadmap intelligence back into planning.
- Drive the test-and-learn roadmap: Define the testing agenda — identify what is worth A/B testing (creative, bids, targeting, placements, dayparting, new ad formats), prioritize the roadmap by expected impact, and set clean success criteria and read-out standards so results are trusted and actionable.
- Lead and direct the execution team: Translate strategy into clear, prioritized execution briefs for two remote campaign specialists; delegate build and optimization work, review execution for quality, unblock issues, and ensure changes ship on time.
- Manage and develop remote talent: Manage, coach, and develop two remote campaign/execution specialists — setting goals, giving feedback, and building a high-performing, accountable team.
- Recommend investment for leadership approval: Develop advertising investment recommendations — budget levels, reallocation, and efficiency targets (ACoS / TACoS / ROAS) — and present them to leadership for approval; execute approved spend and monitor pacing and efficiency against plan.
- Partner cross-functionally: Partner cross-functionally with Product Management, Creative, and Merchandise Planning to align advertising with launches, pricing, promotions, and inventory, and to connect ad performance to organic rank and total marketplace performance.
- Scale with AI and automation: Champion AI and automation in the advertising workflow — adopting tooling that scales campaign monitoring, measurement, and optimization as the catalog and channel count grow.
What You'll Bring
- 5+ years of experience in marketplace or digital advertising, with hands-on ownership of Amazon Advertising and Walmart Connect campaigns; Roundel or other advertising experience a plus.
- Expert, hands-on knowledge of advertising campaign architecture, bidding, targeting, match types, budgets, and reporting.
- Demonstrated success building and running a structured test-and-learn / A/B testing program that drove measurable efficiency or growth gains.
- Experience directly managing people, preferably remote and/or globally distributed employees, with a track record of developing high performers.
- Experience owning or external partner relationships.
- Strong command of advertising performance metrics (ACoS, TACoS, ROAS) and the ability to tie spend decisions to growth, profitability, and organic rank.
- Ability to translate strategy into clear execution briefs and hold a team accountable to quality and timelines.
- Proficiency with AI productivity and automation tools (e.g., Claude, ChatGPT) to scale advertising workflows a plus.
- Excellent written and verbal communication and executive presentation skills, with the ability to influence leadership on investment decisions.
- Highly organized, detail-oriented, and comfortable managing multiple workstreams across a rapidly evolving marketplace environment.
- Ownership mindset — deep accountability for advertising performance, team output, and partner relationships.
What We Offer
At Gorilla Commerce, we believe great work deserves great rewards. Here’s what you can expect when you join our team:
✔ Competitive Benefits Package
Health Coverage: Comprehensive medical, dental, and vision plans, including a free medical option.
401(k) with Company Match: Supporting your long-term financial wellness.
Paid Time Off: Generous PTO, holidays, and “Birthday Your Way” – take a day off during your birthday month.
Parental Leave: Paid time off for new parents.
Wellness Support: Mental health resources, free gym in our Norwalk office, and Employee Assistance Programs.
✔ Flexible Work Arrangement
Hybrid schedule with three in-office days (Monday–Wednesday)
Remote Flex Week: One fully remote week per year—the week between Christmas and New Year
✔ Perks That Matter
Learning & Development: Professional development encouraged and opportunities provided annually.
Lifestyle Benefits: Commuter assistance, pet-friendly office, and wellness programs.
Culture Perks: Free snacks, coffee, and team events to keep our community strong.
Candidates residing in Connecticut, New York, or New Jersey will follow a hybrid schedule, working from our Norwalk, CT headquarters three days per week. For candidates based outside of these states, the role is fully remote.
Equal Opportunity Statement
We welcome teammates from all backgrounds, identities, and experiences. If you think you’re a great fit, we encourage you to apply.
Skills Required
- 5+ years of experience in marketplace or digital advertising
- Hands-on ownership of Amazon Advertising campaigns
- Hands-on ownership of Walmart Connect campaigns
- Roundel or other advertising platform experience
- Expert knowledge of campaign architecture, bidding, targeting, match types, budgets, and reporting
- Proven experience building and running structured A/B testing programs
- Experience managing and developing direct reports (managing a small team)
- Experience managing remote and/or globally distributed employees
- Experience owning partner or vendor relationships with marketplace advertising partners
- Strong command of advertising performance metrics (ACoS, TACoS, ROAS) and tying spend to growth and profitability
- Ability to translate strategy into clear execution briefs and ensure quality and timelines
- Proficiency with AI productivity and automation tools (e.g., Claude, ChatGPT) to scale workflows
- Excellent written and verbal communication and executive presentation skills
- Highly organized, detail-oriented, able to manage multiple workstreams
- Ownership mindset and accountability for advertising performance and team output
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What We Do
We are Gorilla Commerce, a direct-to-consumer home, business, and pet product development platform. We operate at the intersection of creativity and analytics to create and provide obsession worthy, high-quality products at reasonable prices. Our vision is to continually innovate and improve our products based on customer needs and industry trends. By utilizing a data-driven approach to select product categories, and a systematic process to evaluate underlying market characteristics, we are able to provide affordable, durable, and standout products that make everyday life easier for our consumers. We effectively manage thousands of SKUs across dozens of product categories through a portfolio of brands that include Gorilla Grip, Kangaroo, Sofa Shield, Mighty Monkey, and others.
