- Data Analysis: Collecting, analyzing, and reporting on sales, customer behavior, website traffic, and campaign performance using analytics tools.
- Performance Optimization: Improving product placement, user experience (UX), and conversion rates on marketplaces (like Amazon, Walmart).
- Trend Identification: Researching market trends, customer needs, and competitor activities to find growth opportunities.
- Strategy Development: Creating data-driven recommendations for marketing, merchandising, and product development.
- Reporting & Collaboration: Presenting findings to stakeholders and working with developers, marketers, and product teams.
Qualifications
The requirements listed below are representative of the knowledge, skills and/or ability required.
- Bachelor’s degree (B.A.) from four-year College or university, preferably in Business, Economic, or Marketing or three (3) to five (5) years of relevant experience or a combination of education and experience.
- Familiarity with e-Commerce platforms such as Amazon Seller Central, Walmart Seller Central, Rithum, Google Analytics.
- Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, and procedure manuals.
- Ability to effectively present information and respond to questions from groups of customers or associates of the organization.
- Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as percentages.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
- Ability to interpret variety of instructions furnished in written, oral, diagram or schedule forms.
- Advanced experience with Microsoft Office including Word, Excel and Outlook.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Top Skills
What We Do
Since its inception in 1932, Rocky Brands, Inc. (NASDAQ: RCKY) has grown into a global enterprise with distribution to more than 70 countries. The Global Headquarters, located in the historic town of Nelsonville, OH employs about 400 residents, with more than 2,800 employees worldwide, including offices in Westwood, MA, our own factory in Rock Island, IL and several international locations. The global Rocky Brands team operate in offices and facilities in Canada, China, Australia, United Kingdom, Puerto Rico, Dominican Republic and more. At Rocky Brands, Inc., we design, develop, manufacture and market premium quality footwear and apparel. We are focused on growing our brands through product innovation, targeted sponsorships and social interaction with our consumers. We market compelling brands with innovative product lines that enhance consumers’ life experiences, resulting in a lifetime loyalty to Rocky Brands, Inc. The Rocky Brands family of brands includes Rocky®, Georgia Boot®, Durango®, The Original Muck Boot Company®, XTRATUF®, Servus®, NEOS®, Ranger® and Lehigh Outfitters®. Our vision is to become a global leader in the apparel and footwear markets with increasingly profitable organic sales growth.
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