The Role
The Marketplace Advertising Specialist manages product listings and PPC campaigns on Walmart and Target, optimizing for performance and cross-functional collaboration.
Summary Generated by Built In
🛒 Job Description: Marketplace Advertising Specialist (Walmart & Target)Overview
We are seeking a highly skilled Marketplace Advertising Specialist with proven expertise in managing and optimizing product listings and PPC campaigns on Walmart Marketplace and Target Plus. The ideal candidate will have hands-on experience creating new listings from scratch, driving visibility through advertising, and scaling sales through strategic marketplace management.
Key Responsibilities- Marketplace Management
- Create, optimize, and maintain product listings on Walmart Marketplace and Target Plus.
- Ensure listings meet platform requirements and are fully optimized for search, conversion, and compliance.
- Advertising & PPC Campaigns
- Plan, execute, and optimize PPC campaigns on Walmart and Target platforms.
- Monitor ad performance, adjust bids, and implement strategies to maximize ROI.
- Conduct keyword research and competitor analysis to improve campaign efficiency.
- Performance Analysis
- Track KPIs such as CTR, conversion rate, ACOS, and ROAS.
- Provide regular reports with actionable insights and recommendations.
- Cross-Functional Collaboration
- Work closely with marketing, operations, and product teams to align marketplace strategies with overall business goals.
- Stay updated on marketplace trends, policies, and algorithm changes.
- Required Experience
- Minimum 3+ years of hands-on experience with Walmart Marketplace and Target Plus.
- Proven track record in PPC advertising on both platforms.
- Demonstrated ability to create new listings from scratch on Walmart Marketplace.
- Technical Skills
- Strong knowledge of marketplace advertising tools and dashboards.
- Proficiency in keyword research, bid management, and campaign optimization.
- Familiarity with analytics tools (e.g., Helium 10, Jungle Scout, or marketplace-specific dashboards).
- Soft Skills
- Detail-oriented with excellent organizational skills.
- Strong analytical and problem-solving abilities.
- Effective communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
- Preferred
- Experience with other marketplaces (Amazon, Target) is a plus.
- Background in e-commerce strategy and digital marketing.
Skills Required
- Minimum 3+ years of hands-on experience with Walmart Marketplace and Target Plus
- Proven track record in PPC advertising on both platforms
- Demonstrated ability to create new listings from scratch on Walmart Marketplace
- Strong knowledge of marketplace advertising tools and dashboards
- Proficiency in keyword research, bid management, and campaign optimization
- Familiarity with analytics tools (e.g., Helium 10, Jungle Scout, or marketplace-specific dashboards)
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
RemoteVA.PH is an Employment Agency that provides opportunities for Filipinos to secure permanent work-from-home jobs.
