Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.
We are seeking a highly skilled Marketo Specialist to manage, optimize, and support our marketing automation initiatives using Adobe Marketo Engage. The ideal candidate will have hands-on experience in building and executing marketing campaigns, lead lifecycle management, email marketing, audience segmentation, program development, and CRM integrations. This role requires close collaboration with Marketing, Sales, and Operations teams to drive campaign effectiveness, improve lead engagement, and ensure data accuracy across platforms.
Key Responsibilities:
- Design, build, deploy, and optimize marketing automation campaigns using Adobe Marketo Engage.
- Create and manage email marketing campaigns, landing pages, forms, smart campaigns, and nurture programs.
- Develop and maintain lead lifecycle processes, lead scoring models, and lead routing workflows.
- Collaborate with Marketing, Sales, and Operations teams to understand business requirements and implement effective automation solutions.
- Manage audience segmentation and database hygiene to ensure accurate targeting and optimal campaign performance.
- Monitor campaign performance and generate reports, dashboards, and insights to improve marketing effectiveness and ROI.
- Integrate Marketo with CRM platforms such as Salesforce, Microsoft Dynamics, or other enterprise applications.
- Troubleshoot campaign, workflow, and integration issues while ensuring smooth platform operation.
- Implement best practices for email deliverability, compliance, data governance, and marketing operations.
- Support A/B testing and optimization initiatives to improve engagement, conversion rates, and customer experience.
Key Skills:
- Experience working within the Marketing automation platform Marketo
- Experience in Adobe marketing suite integrating Marketo with other platforms
- Hands-on experience working at an agency covering Fortune 500 client accounts or within an internal email department of a Fortune 500 firm managing a campaign portfolio
- Excellent verbal and written communication skills required, Experience & extensive knowledge on onboard Marketing Automation platform.
- Exceptional organizational and time management skills.
- Ability to prioritize and manage multiple, parallel project deadlines in a cross-functional team environment.
- Knowledge of database management concepts and best practices Experience in one of the Methodologies - Waterfall, Agile Scrum, Agile Kanban.
- Exposure to Adobe Marketing Cloud - Adobe Marketo Exposure to Salesforce for contact management Exposure to SQL Server, SQL MySQL or PostgreSQL Azure Blob Storage.
Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Candidate Privacy Policy
Orion Systems Integrators, LLC and its subsidiaries and its affiliates (collectively, “Orion,” “we” or “us”) are committed to protecting your privacy. This Candidate Privacy Policy (orioninc.com) (“Notice”) explains:
- What information we collect during our application and recruitment process and why we collect it;
- How we handle that information; and
- How to access and update that information.
Your use of Orion services is governed by any applicable terms in this notice and our general Privacy Policy.
Skills Required
- Experience working with the Marketo marketing automation platform
- Experience with Adobe Marketing Suite and integrating Marketo with other platforms
- Hands-on experience at an agency serving Fortune 500 client accounts or within an internal email department of a Fortune 500 company managing a campaign portfolio
- Excellent verbal and written communication skills
- Extensive knowledge of marketing automation platform onboarding
- Exceptional organizational and time management skills
- Ability to prioritize and manage multiple parallel project deadlines in a cross-functional team environment
- Knowledge of database management concepts and best practices
- Experience with Waterfall, Agile Scrum, or Agile Kanban methodologies
- Exposure to Adobe Marketing Cloud and Adobe Marketo
- Exposure to Salesforce for contact management
- Exposure to SQL Server, MySQL, PostgreSQL, or Azure Blob Storage
Orion Innovation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Orion Innovation and has not been reviewed or approved by Orion Innovation.
-
Wellbeing & Lifestyle Benefits — Orion highlights health and well-being initiatives such as fitness, mindfulness, and flexibility/remote options, reinforced by recognition like Cigna’s Healthy Workforce Designation. Flexibility via hybrid/remote work is positioned as a consistent part of the overall rewards experience.
-
Fair & Transparent Compensation — Pay is characterized as moderately satisfactory overall, with pockets where compensation is viewed as fair, particularly for some software engineering and certain U.S. roles. Public snapshots also indicate that competitiveness can be stronger in specific markets and functions.
-
Career-Linked Recognition & Rewards — Performance-linked outcomes are implied through mentions that hikes can be good when performance is demonstrated. Learning and development programs are also emphasized as part of the broader value proposition tied to career growth.
Orion Innovation Insights
What We Do
Orion is a leading digital transformation and product development services firm. Headquartered in Edison, NJ, we have a global team of 6,200+ associates, with engineers in 14 major delivery centers across North America, Europe, Asia Pacific and Latin America. For over 25 years, Orion has been solving complex business problems for our clients. Our transformative business solutions are rooted in digital strategy, experience design, and engineering, empowering our clients to operate with agility at scale. Our mission is to serve as an agile and trusted partner for business transformation initiatives, providing deep emerging technology, experience design, and domain expertise. Our business has more than tripled over the last three years. We have grown aggressively both organically and inorganically, adding new clients, complementary skills, domain expertise, and strengthening our global footprint.
