As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.
How You Will Contribute:
As the Marketo Marketing Automation Specialist at Ciena, you will be a key contributor to drive forward our digital marketing strategy, with a primary focus on personalization strategy. You will collaborate closely with stakeholders and cross-functional teams to implement a robust marketing automation strategy and support email personalization activities.
This is an exciting opportunity to be at the forefront of Ciena's marketing evolution and contribute to our vision of personalization. Working alongside our digital engagement team, you will play a key role in executing Ciena's personalization strategy and roadmap.
Your primary focus will be on leveraging Marketo Engage to build and optimize automated, personalized email marketing programs at scale. You will craft engaging experiences that resonate with our audience segments by harnessing data-driven insights.
Develop and implement comprehensive data management strategies, ensuring data accuracy, compliance (GDPR, etc.), and database hygiene.
Create and manage marketing automation workflows, triggers, and email nurture programs to drive engagement and conversions.
Develop and execute highly targeted and personalized email communications based on audience segmentation and content categorization.
Conduct in-depth campaign performance analysis to refine email personalization, optimize marketing effectiveness, and provide actionable insights.
Maintain and optimize audience segmentation strategies and lead scoring models to improve targeting and qualification.
Lead the strategy and execution of Dynamic Chat tools to maximize engagement, conversion rates, and the overall customer experience.
Contribute to the redesign and ongoing optimization of the Preference Center, ensuring alignment with data privacy, subscriber preferences, and personalization goals.
Collaborate with stakeholders to support business needs, provide data-driven recommendations, and contribute to the overall success of marketing initiatives.
The Must Haves:
B2B Marketing Automation Expertise: Proven experience in developing and executing successful B2B marketing automation programs, with a strong focus on email marketing, personalization, and lead nurturing.
Marketo & Data Proficiency: Deep understanding of Marketo, including database design, data management, and processing best practices. Experience with data analysis, audience segmentation, and deriving actionable insights.
Digital Marketing & Analytics Knowledge: Strong knowledge of digital marketing, analytics, and CRM platforms. Experience with data management, including data capture, enrichment, and privacy practices.
1:1 Experience & Technology Savvy: Knowledge of dynamic chat, dynamic content, or similar tools for delivering 1:1 customer experience. Familiarity with Adobe platforms (Target, Analytics, Adobe Journey Optimizer) and Salesforce is a plus.
Communication & Collaboration: Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external clients, vendors, and stakeholders.
Analytical & Problem-Solving Skills: Strong analytical mindset, attention to detail, and problem-solving skills. Ability to "think outside the box" and translate technical concepts to a non-technical audience.
Project Management & Adaptability: Ability to manage multiple projects simultaneously, adapt to changing priorities and deadlines, and thrive in a fast-paced, dynamic environment.
Proactive & Strategic Thinking: Proactive and forward-thinking individual with the ability to anticipate needs, plan strategically, and drive results.
Pay Range:
The salary range for this role in Ottawa is $73, 200 - $116, 900
Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available.
Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.
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At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.
Ciena is an Equal Opportunity Employer, including disability and protected veteran status.
If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.
Ciena Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ciena and has not been reviewed or approved by Ciena.
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Fair & Transparent Compensation — Pay is often characterized as competitive or above-market in certain roles and regions, with references to market-aligned salary ranges and transparency around pay bands.
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Healthcare Strength — Health coverage is frequently framed as comprehensive, including medical, dental, and vision, with indications that coverage can extend to dependents and is viewed as a meaningful component of total rewards.
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Leave & Time Off Breadth — Time-off offerings are described as flexible and generous, including Flex/uncapped PTO in many cases and additional paid time for volunteering.
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What We Do
Ciena (NYSE: CIEN) is a global leader in networking systems, services, and software. We build the world’s most adaptive networks to enable our customers to deliver richer, more connected experiences for all users. At our core, Ciena is a company rooted in people. We prioritize deep, collaborative relationships within our teams and alongside our customers, partners, and communities around the world. For three-plus decades, we’ve brought our humanity to our relentless pursuit of innovation. We continue to lead the evolution of networking with a strong track record of industry firsts. As end-user expectations skyrocket, our customers and their networks must transform. Ciena powers this transformation by driving next-generation solutions built for maximum openness and agility—today and into the future. Corporate/Brand Values: • Customer First • Integrity • Velocity • Innovation • Outstanding People We're the perfect size for you to make an impact. W Only Ciena has the depth of expertise and the culture of collaboration and partnership required to help our partners evolve. We do this by strategically integrating hardware, services, and software in an open environment to ensure our clients’ networks are ‘fit for flexibility’ today and into the f
Why Work With Us
We are known for our industry-firsts, including the first coherent optical solution, converged packet-optical platform, and intelligence automation platform. Our commitment extends beyond innovation, logging in over 35,000 volunteer hours and $2 million to worthy causes in 2023. We're the perfect size and culture for you to make a difference.
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