Marketo Global Marketing Automation Specialist

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Bangalore, Bengaluru Urban, Karnataka, IND
In-Office
Mid level
Healthtech
The Role
Manage the centralized Marketo instance and execute global campaigns across time zones. Provide operational coverage for Europe and Asia, troubleshoot platform issues, maintain data cleanliness, enforce SOPs/Standard Work, and ensure GDPR compliance while collaborating with international stakeholders.
Summary Generated by Built In
Role Overview
Beckman Coulter Life Sciences is hiring a Global Marketing Automation Specialist based in India. You will manage our centralized Marketo instance and execute global campaign tickets across multiple international time zones. While this role supports our entire worldwide operation, you will provide critical operational coverage for marketing stakeholders in Europe and Asia. You will ensure global adherence to Marketo best practices, internal Standard Work (SOPs), and strict international data privacy laws (GDPR).
Core Focus Areas:
  • Global Ticket & Instance Operations: Central execution of multi-regional campaigns and technical health.
  • Cross-Regional Collaboration: Timely support and live calls with Europe, Asia, and US stakeholders.
  • Process & Privacy Governance: Worldwide reinforcement of Standard Work and absolute GDPR compliance.
Essential Responsibilities:
  • Ticket Execution: Complete global Marketo tickets (emails, landing pages, forms, programs) efficiently.
  • Regional Coverage: Serve as the operational partner for Europe and Asia teams, managing timezone gaps.
  • Platform Maintenance: Troubleshoot system errors, monitor database health, and maintain data cleanliness.
  • Standard Work Enforcement: Audit platform activities to ensure all seat holders adhere to BEC LS Standard Work.
  • GDPR Safeguarding: Implement and monitor compliance checks to prevent data privacy violations globally.
Candidate Qualifications
  • 3+ Years of Experience: Proven hands-on administration within an enterprise Marketo instance.
  • Multi-Regional Scope: Previous experience supporting global marketing teams across distinct time zones.
  • Marketo Certified: Active Marketo Certified Expert (MCE) or Adobe Certified Professional credential.
  • GDPR Proficiency: Deep working knowledge of GDPR and international opt-in/data privacy laws.
  • Standard Work Fluency: Familiarity following or building SOPs (experience with Danaher Business System/DBS is a plus).
  • Communication Skills: Exceptional English communication skills for running business calls with international colleagues.
  • Schedule Flexibility: Ability to shift operational hours to overlap effectively with European and Asian business days.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Skills Required

  • 3+ years hands-on administration within an enterprise Marketo instance
  • Experience supporting global marketing teams across multiple time zones
  • Active Marketo Certified Expert (MCE) or Adobe Certified Professional credential
  • Deep working knowledge of GDPR and international data privacy laws
  • Familiarity following or building SOPs/Standard Work
  • Experience with Danaher Business System (DBS)
  • Exceptional English communication skills for running business calls with international colleagues
  • Ability to shift operational hours to overlap effectively with European and Asian business days
  • Experience executing Marketo campaign components: emails, landing pages, forms, programs, and ticket management

Danaher Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Danaher Corporation and has not been reviewed or approved by Danaher Corporation.

  • Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan options alongside dental, vision, life, disability, and mental health support. Wellness initiatives and support programs such as an EAP and vaccination or fitness offerings add breadth beyond core insurance.
  • Retirement Support — Retirement benefits include a 401(k) plan with employer matching and options such as pre-tax and Roth contributions. Broader financial rewards such as performance bonuses and access to equity or an employee stock purchase plan are also described.
  • Parental & Family Support — Parental leave and family-building support are described as available, including maternity and paternity leave and fertility assistance. Childcare and eldercare support are also highlighted as part of the overall package.

Danaher Corporation Insights

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The Company
HQ: Washington, DC
57,802 Employees
Year Founded: 1984

What We Do

Danaher is a global science and technology innovator committed to helping our customers solve complex challenges and improve quality of life around the world. A global network of more than 25 operating companies, we drive meaningful innovation in some of today’s most dynamic industries through our operating companies in four strategic platforms: Life Sciences, Diagnostics, Water Quality and Product Identification. The engine at the heart of our success is the Danaher Business System (DBS), a set of tools that enables continuous improvement around lean, growth and leadership. Through the ingenuity of our people, the power of DBS and the impact of our meaningful technologies, we help realize life’s potential in ourselves and for those we serve.

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