JPMorgan Chase
Wilmington, NC

VP, Data Scientist Lead - Paid Search and Channel Marketing at JPMorgan Chase

| Wilmington, NC
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Job Description We are seeking a Data Science Lead to join the Digital Analytics team within the Chase Credit Card Services line of business.
Our business is based on the strong culture of highly-informed decision-making. As such, the successful candidate will be one who is able to scan across a large ecosystem of data, research, and other consumer insights, in order to develop and influence critical initiatives.
Key Responsibilities
Lead the Analytics for Channel Marketing for Card Acquisitions, this would include Paid Search Analytics, Programmatic Display & Social Media, Affiliates and Refer-A-Friend program. This would be a high visibility role that has significant impact on the growth of the business.
  • Expand Card Acquisitions: Deploy innovative data driven strategies to increase our account production on various marketing channels at optimal marginal NPV.
  • Campaign Performance: Optimize and measure effectiveness of campaigns through Paid Search and Programmatic Display/Video. Manage dashboards with digital metrics and KPIs.
  • Bid Optimization: Accelerate the development of in house ML models to optimize bidding on Paid Search. Collaborate with Paid Media team to optimize programmatic display buys across different exchanges to achieve maximum ROI.
  • Testing and Audience Targeting: Lead the strategy for offer testing, geo testing, hypothesis development, analyze data to gather insights and present findings. I dentify and target the right audience for acquisition initiatives. Expand personalization efforts to optimize landing pages and improve conversion funnel.
  • Channel Attribution and Cross Channel Halo: Use digital data to analyze conversion paths and build data driven attribution models using approaches like Markov chains.
  • Leadership: Ability to take ideas from whiteboard to execution. Deliver data insights in a compelling manner actionable by business partners. Mentor junior associates both in the US and offshore teams.

Qualifications
  • 7+ years of work experience in an analytics-related role, leveraging data science.
  • Minimum 5 years of experience doing hands on data analysis using SQL/SAS/Python/Hive/R.
  • Self-sufficiency in querying and extracting data from Enterprise databases (Teradata, Oracle) , Hadoop platforms or AWS/Azure.
  • At least 2 years of experience in handling Paid Search, Programmatic Display, Social Media or any Paid Media analytics.
  • Experience with tools like Adobe Analytics/Google Analytics and handle Clickstream Data.
  • Understanding of digital data architecture and work flows
  • Ability to manage multiple priorities in a fast-paced, agile business environment.

Nice-to-have quantitative/technical skills:
  • Experience with algorithmic bidding, multichannel attribution, Media mix models.
  • Modeling/Segmentation using Machine Learning (GLM, Gradient Boosting, Decision Trees/Random Forest, Clustering, Anomaly detection).
  • Use of Alteryx and Tableau for automation.
  • Experience in Financial Services Industry or Media agency.

Education
  • Advanced quantitative degree in Computer Science, Math, Physics, Engineering, Statistics, Operations Research, Economics or related quantitative discipline.

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Full vaccination is a requirement for this role for new hires joining JPMorgan Chase. Additional requirements include sharing information including your vaccine card in the firm's vaccine record tool and may include mask wearing and social distancing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Note: The requirement to be fully vaccinated to be hired for this role does not apply to roles with a work location in Arkansas, Florida, Iowa, Montana, and Tennessee. For applicants to these roles, JPMorgan Chase will consider all qualified applicants regardless of vaccination status, due to state and local laws.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.
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Technology we use

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What are JPMorgan Chase Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Diversity
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Professional Development Benefits
Tuition Reimbursement
Diversity Program

An Insider's view of JPMorgan Chase

What’s the vibe like in the office?

My favorite thing about JPMorgan Chase is the vast number of problems we solve, and the diversity it takes to do that. Moving money, enabling payments and producing a world class customer experience are just a fraction of what we work on. Because the office is so casual and open, I get to participate in discussions on all of this.

Nick S.

Executive Director, Software Engineering

What projects are you most excited about?

As one of the largest financial institutions in the world, our scope of impact is huge. Knowing that a system we deliver is responsible for things millions do daily such as paying for groceries, withdrawing cash, or getting a loan pushes us toward solutions that scale, which is the most challenging but also the most rewarding part of our projects.

Edwin T.

Executive Director, Site Reliability Engineering

How does the company support your career growth?

JPMorgan has helped me develop as a professional – both as a technologist and as a business leader. I have taken advantage of executive leadership training and development aligned to the firm’s culture of “How We Do Business.” I feel good about working for a firm that invests in its #1 asset – US!

Lupe C.

Executive Director

How do you empower your team to be more creative?

Empowerment for Idea generation, problem solving and innovation is best coming from those who do the work. I engage my technologist in high profile work and foster an environment where ideas are welcome. Empowerment of our technologists is the key to success. Teams dig in, innovate and identify ways to create a better client experience.

Dawn T.

Managing Director, Software Engineering

How does the company support your career growth?

Working at JPMC has been a wonderful experience. I love how much JPMorgan Chase cares about its communities by offering support of technologists to local non-profit organizations through social innovation programs. The company also invests in its employees and provides many learning opportunities to us.

Meng M.

Software Engineer

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