Vice President, Product Marketing

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Job Description

We’re looking for a Vice President, Product Marketing, to join Procore’s global marketing team as a groundbreaking leader. In this role, you’ll lead a global team of product marketers who will revolutionize how construction is done. You’ll be a product and market expert who develops product positioning, messaging, and competitive differentiation while defining the target buyer segments across our three audiences and GTM motion. You will consistently deliver revenue-focused go-to-market strategies and product launch plans that drive awareness, preference, purchase, adoption, and growth. 

As a Vice President, Product Marketing, you’ll partner across the organization with other teams such as Product, Sales, and Customer Success, to bring amazing new awareness of products and services to our customers in the construction world. Use your deep marketing knowledge, along with your exceptional EQ, IQ, creativity, and relationship skills, to build out the world with Procore! This role will be accountable for aligning the revenue engine for competitive advantage.

This position reports into SVP of Global Marketing and can be based remotely in the US with travel to our HQ in Carpinteria, CA. We’re looking for someone to join us immediately.

What you’ll do:

  • Build, coach, and lead a best-in-class product marketing and sales enablement organization

  • Drive execution of the new and existing go-to-market strategy, including the product launch process

  • Work closely with the sales and enablement teams to develop strategy and content that enables the sales team to shorten the sale cycle and improve rates while reducing churn

  • Build a communications strategy and compelling messaging to drive awareness and consideration for products, as well as drive product adoption among existing customers

  • Lead the target buyer and user segment definition process for products and services to drive marketing programs strategy and provide insights to internal teams

  • Collaborate, lead, and create targeted campaigns that drive awareness, preference, purchase, and adoption

  • Work closely with Product Leadership to understand the details of a product release, and translate that information into our customer solutions, messaging documentation, and internal readiness for product launch

  • Be an evangelist for the product within the company, helping everyone understand key positioning and messages, working closely with clients and users alike

What we’re looking for:

  • 10+ years of Product and/or Product Marketing Experience in software with a minimum of 4 years of SaaS experience

  • BA/BS or Equivalent, MBA a plus

  • Proven experience managing multiple layers of marketers; evidence of shaping customer and data-driven strategies, driving the successful delivery of complex product marketing campaigns

  • Proven success collaborating with product, customer success, sales, and executive teams to launch new products

  • Deep expertise in product positioning (e.g., you’ve built out competitive battle cards, been a product evangelist, and can drive strategy and creation of internal and external product enablement collateral)

  • An analytical mindset with the ability to research and synthesize ample data about specific markets

  • Ability to effectively communicate to stakeholders at all levels of the organization 

  • Proven ability to collaborate with all levels of management as a tactical and strategic partner, coach, and advisor

  • A strong capacity to navigate vagueness and drive clarity while remaining humble, hungry, and honest

  • A deep connection to the construction industry and or the con-tech landscape is a plus

Additional Information

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About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. 

We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

Perks & Benefits

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events.

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C++Languages
    • JavaLanguages
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    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • SalesforceCRM

What are Procore Technologies Perks + Benefits

Procore Technologies Benefits Overview

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we invest in our people through Learning & Development opportunities, Enrichment Programs, and providing the encouragement and resources to own your role.

Our offices are largely wall-and-door-free, and the company culture reinforces and celebrates creativity, autonomy, and ingenuity. We aim to create a work environment where our employees can say this is the best job they’ve ever had.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks

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