Targeted Marketing Manager II at H-E-B

| San Antonio, TX
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 H-E-B is one of the largest, independently owned food retailers in the nation operating over 400 stores throughout Texas and Mexico, with annual sales generating over $25 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts, outstanding service and a commitment to diversity in our workforce, workplace and marketplace. H-E-B offers a wealth of career opportunities to our 109,000+ Partners (employees), competitive compensation and benefits program and comprehensive training that lead to successful careers.  



H-E-B is one of the largest, independently owned food retailers in the nation, operating over 400 stores throughout Texas and Mexico, with annual sales generating over $28 billion. Our Targeted Marketing Team creates and optimizes direct-to-consumer marketing campaigns that help drive loyalty and sales.

As a Targeted Marketing Manager II, you'll manage / be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push.

Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company.

Do you have a:
HEART FOR PEOPLE... ability to collaborate with traditional / digital advertising teams?
HEAD FOR BUSINESS... financial / ops knowledge to prioritize data-driven plans and make results-based decisions?
PASSION FOR RESULTS... drive to set up flawless campaign elements that directly impact budget, forecasting, and closed-loop reporting?

We're looking for someone with:
- a bachelor's degree and at least 7 years of experience
- project management, communications, and analytical skills

What is the work?
Management / Project Management:
- Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they-re met; develops / manages campaign strategy; owns targeted marketing campaigns and results
- Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting
- Collaborates with Business Development Managers to understand business needs / opportunity areas to inform campaign strategy
- Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; ensures they meet intended business needs, stay on-brand, and put the customer first
- Collaborates with Customer Data Analytics to inform strategy, customer targeting, test design, content, offers, and measurement plans, and deliver closed-loop results with actionable insights
- Collaborates with Coupon Team on offer strategies
- Collaborates with promotions team and Digital Tech Partners to create effective targeted offers
- Finalizes creative briefs, marketing plans
- Ensures adherence with process standards and channel best practices
- Oversees / adheres to campaign budgeting
- Applies financial / operational understanding to focus on key performance metrics / financial drivers to prioritize data-driven testing plans and make results-based decisions
- Records / reports on pre- and post-campaign learnings
- Creates / publishes executive-level summaries, annual plans, and roadmaps to drive awareness and understanding of department-level efforts

What is your background?
- Bachelor's degree in a related field, or comparable experience
- 7+ years of experience in project management, customer reporting, retail operations, and / or traditional and digital marketing channels

Do you have what it takes to be a fit as an H-E-B Targeted Marketing Manager II?
- Strong working knowledge of Salesforce Marketing Cloud (CRM), Tableau, Power BI
- Understanding of marketing-related financial / operational aspects, specifically key performance metrics and financial drivers that help prioritize planning and decision-making
- Advanced skills in MS Office (Word, Excel, PowerPoint) and programs / applications required by the job
- Advanced communication skills
- Advanced analytical skills
- Ability to work in a collaborative, dynamic environment
- Ability to manage multiple priorities and shift focus between projects / tasks
- Ability to foster / mentor more junior members of the team

Can you...
- Function in a fast-paced, retail, office environment
- Travel by car or plane with overnight stays
- Work extended hours; sit for extended periods

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Technology we use

  • Engineering
  • Product
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    • TrelloManagement

An Insider's view of H-E-B

What’s the vibe like in the office?

What really drives the vibe at our office is our incredible people. Everyone at HEB Digital has a unique expertise to learn from, and we are always encouraging each other or willing to offer a helping hand. It’s the same friendly attitude I know from decades of shopping at HEB, and it’s a true joy to be a part of as a member of our digital team.


Software Engineer II

What's the biggest problem your team is solving?

The biggest problem the team & I are solving is bringing Curbside & Delivery to the forefront of the H-E-B mobile app. In this modern workflow, customers will be treated to a white-glove experience within the app; searching, browsing, and sorting at your at your finger tips! I'm personally focused on the C's: Coupons, Cart, & Checkout.


Sr. Product Manager

What makes someone successful on your team?

The opportunity & impact you can have at H-E-B truly is unmatched. We’re building a huge team of design-oriented, user-centric problem solvers. Folks who are passionate about shipping solutions to millions of loyal customers. It’s the challenge of a lifetime! You need to be hungry to compete against the biggest names out there in grocery & retail.


Senior Director, Product

How do your team's ideas influence the company's direction?

By building to be a reflection of the amazing experience that customers have in our stores, we can build a tremendous foundation for HEB’s digital presence. Similarly the innovations and designs that we implement on the UI engineering team will build towards a uniquely successful in-store experience for our communities.

Anna Louise

Engineering Manager

What does career growth look like on your team?

At H-E-B, the scope of interesting challenges is big! We’re building a team that is passionate about making an impact on users, the organization, & want careers where they can stay curious & work on problems spanning many verticals of expertise. Our Partners are connected to opportunities that will excite them, grow their design & leadership skills


Senior Director, Design

What are H-E-B Perks + Benefits

H-E-B Benefits Overview

Valued Partner Perks Card
We appreciate all that our Partners do. That’s why, as a Valued Partner Perks member, you’ll enjoy a 10% discount on all H-E-B Own Brand Products, plus enjoy additional offers and special savings throughout the year.

Partner Health Plan
From head to toe, and everything in-between, our Partner Health Plans have you (and your loved ones) covered.

Partner Stock Plan
At H-E-B we believe that a company of Owners will outperform a company of employees any day of the week. The Partner Stock Plan allows Partners to share in the performance of H-E-B stock!

401K Plan
Because we care about the future of our Partners, our 401k plan offers a $1.60 match for each dollar contributed up to 2.5% of your salary.

Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
At H-E-B we believe that a company of Owners will outperform a company of employees any day of the week. The Partner Stock Plan allows Partners to share in the performance of H-E-B stock.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within

Additional Perks + Benefits

A job at H-E-B is an opportunity for a rewarding, never boring, career. An opportunity to utilize your talent and strengths to innovate and make a difference across multiple areas of the business, from stores, to corporate, to Manufacturing, Warehousing, & Transportation.
Your Career at H-E-B can be anything you want!

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