The Sr. Product Marketing Manager works as part of the Marketing team responsible for developing marketing strategy and executing against product launch plans to bring great new products to market.

The Sr. Product Marketing Manager works within the team and cross-functionally with teams in Sales, Product Management, Corporate Marketing and Technology and is seen as the subject-matter expert with regard to the product or product line assigned.

As a senior member of the team, they will often be responsible for the most complex, challenging, and critical product and feature initiatives where their expertise will be recognized and provide the most value.

Primary Accountabilities:

• Lead the design and end-to-end execution of business cases, product or feature level revenue projections, or other decision analysis projects, with mastery of common techniques and frameworks for asking critical questions and conducting analysis based on identifying opportunities and barriers to support the business planning process.
• Understand competitive landscape and own the creation of a winning competitive strategy for a major product line, including implications for customer segmentation, profitability, and feasibility; support Product Management in managing roadmap for new products, enhancements, and end-of-life.
• In collaboration with cross-functional teams, define and execute go-to-market strategy for high complexity initiatives with independence, and for large multi-stage programs, or portfolio solutions, does so with supervision; support sales efforts with collateral, sales scripts and ensure necessary marketing support; identified as the expert for the product line; responsible for maintaining timelines needed via the commercialization checklist to ensure in-market timing is met based on the roadmap dates outlined for individual products or features.
• Independently seek out inputs needed to support decision making at a higher level; determine what information will be helpful in creating a path forward plan and responsible for creating a path forward plan for simple problems defined as those not calling risk to our revenue plan.
• Contribute to ideation for roadmap and capture VOC in partnership with product teams to support roadmap creation; support prioritization when determining bandwidth within resources; provide insight into simple revenue projections; responsible for aligning with Product Management on in-market timing of single product or feature roadmaps.
• Communicate primarily with stakeholders from within their specific product line in relation to the entire product line they are responsible for managing; assigned as the primary point person for questions from Sales, clients and outside vendors for single product initiatives.
• Provide supporting data points to assist in the creation of compelling stories and presentations and give executive level presentations on specific products/features as needed; work in partnership with Product Marketing leadership to review, refine and approve any presentations or training materials prior to sharing or presenting; comfortable creating and giving presentations to senior levels of the company.
• Independently responsible for creating and providing the appropriate materials to present a compelling value proposition for single products that motivate Sales to sell and outbound marketing groups to support.
• Exhibit cross-functional influence within specific domain(s) of expertise; network with senior internal and external parties in own area of expertise, when needed.
• Ensure your ideas are heard and respectfully challenge the ideas of others; advocate a position and encourage others with a sense of shared purpose and exciting possibilities.
• Talk to customers, in partnership with Sales, primarily in support of presenting the key product value proposition or to answer questions on new product launches; work in partnership with Product Management to ensure validity of information shared and proactively invite Product Management into the conversation when discussing technical features or functionality of a product.
• Responsible for VOC feedback collection either directly with customers or via Sales to inform product strategy, inclusive of defining or refining go-to-market elements like pricing, packaging or selling parameters.
• Opportunity to mentor more junior members of the team; may be called on to assist with recruitment and training new product marketing hires related to systems and processes.

Required Qualifications:

• Bachelor's degree in business, marketing or a related discipline
• 6-8 years' related work experience, preferably marketing financial or technical services for manufacturers or retailers; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position
• Experience in online advertising or social media marketing, a plus
• Proven track record for delivering high-quality presentation materials
• Demonstrated capacity to communicate large-scale concepts
• Ability to approach the day-to- day with both a product and client mindset
• Eminently curious, with a high propensity for self-learning
• Proficiency working with the following software programs:
• Google Suite
• Microsoft PowerPoint
• Microsoft Excel

Individual Competencies:

• Research: Strong ability to research topics and synthesize information into concise recommendations and reports
• Influence: Persuades or convinces others to support an idea, agenda, or direction through establishing credibility, using data and facts for support. Directly address a person's concerns or issues and make connections.
• Attention to detail: Meticulous in formatting consistencies. Demonstrated excellence in writing skills, with high attention to detail and emphasis on accuracy
• Authenticity: Builds legitimacy by being positive, trustworthy, and promoting openness through honest and ethical relationships.
• Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.
• Urgency: Maintains a sense of urgency to complete tasks and accomplish goals. Proactively works through problems and keeps initiatives moving forward despite challenges
• Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.
• Organizational/Multitasking Skills: Ability to maintain organization on multiple tasks and projects simultaneously in a high-pressure, timeline-driven environment
• Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
• Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives, leverage information and achieve results.
• Story telling skills: Demonstrated ability to research topics and synthesize information into concise recommendations and reports.
• Communication: Ability to give and receive messages and information in written, oral, and visual formats in a clear and succinct way for a complete understanding of meaning and intent. Strong oral communication skills and ability to interact successfully and collaboratively with others

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

While performing the duties of this job, the associate is:

• Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
• Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
• Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.
• Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.

Safety:

• Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.
• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.

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